What is content strategy, and why use it? All it is is a management system for the creation and marketing of all kinds of media (visual, written, audio, and the like). But why is a content strategy so important? Well, it allows you to plan how to target your audience and implement cost-effective and long term ways of bringing in organic search traffic and clicks. Once you have established a steady flow
of traffic and income, it allows you to experiment with different possibilities and strategies to further your content making endeavors more.
Who, What, and Where?
First, you will focus on the “who, what, and where” your content addresses. Who is your audience, and what problems do they need to be solved by you? Research what kind of people you are trying to reach. To properly advertise to them, you need to know what is relevant to them. Do they care what you have to say? You need to understand what they do and do not like, and you will know what your audience wants and be able to solve some of their problems with the material you offer. What sets you and your content apart from the crowd? What is different about your content and goal than everybody else? Your audience needs to understand your motivation and connect with you to want to support you.
Lastly, where will you publish your content? Decide which channels and platforms will best reach your target audience.
Create Your Platform
Before you can create a successful content strategy, ask yourself why you need to create one. What are your objectives and desired results for doing so? If you have produced content for a while and already have a platform, rethink the way you are doing things. Review your past year’s content and revisit your strategies and methods of content-release. How could you improve them?
Find an efficient approach to create, publish, and analyze your material by implementing a content management system (CMS).
Brainstorm for Upcoming Projects
What do you want to address in your next project? How will you go about creating it? Decide what your material needs to cover and how it advances your main goal.
When coming up with new ideas and content, be as creative as possible. While your audience wants to know what kind of material you usually produce, they also want to see different and new ideas. That engages people and allows them to interact. Always encourage this.
When publishing your content, be aware of the timing of your content release. Many of your ideas for your material will be relevant no matter when it is published, but having a timely method of doing so can be helpful. For instance, if it is a holiday, publishing content that is relevant to the specific holiday can boost your views and readership for that time.
Now you need to make another decision. Where should you publish your newly written or recorded content? There are numerous different blogging, vlogging, or social media platforms available to you. Choose one that has a better chance of reaching your desired audience.