As social media popularity continues to grow, brands have shifted the way they promote on social media. With already over 3.96 billion social media users, we are still expecting this number to grow in 2022.

In crafting their social media strategies, brands now keep up to date with the latest social media trends in the ever-changing social media landscape. If you’re reading this, you’re probably in the same position and we are here to help.

Let’s get to it!

Establishing KPIs

Before crafting your social media strategy, you first would need to determine clear marketing goals and key performance indicators (KPIs). These would help you in understanding what works and what doesn’t, making it easy to adjust as necessary.

After establishing your KPIs, track your progress each week so that you can see at a glance if your social media campaigns are at par with your goals. It is important to keep tabs on these so as not to waste time, money, and energy. If you are not sure about what your KPIs should be, you may also avail of social media services to help you out.

Now that you have your goals, here are some 2022 social media trends that you can consider for your social media strategy.

Shorter Video Content

Nowadays, it is evident that videos will dominate social media marketing in 2022. With the rise of platforms such as TikTok, the trend is shifting towards shorter formats that are easier to consume. Google even expects that video content might make up to 80% of all internet traffic by 2025.

Speaking of TikTok, the platform is actually something to keep an eye on. According to HubSpot, the term ‘TikTok’ saw a 61% increase in mentions year-over-year during the beginning of 2021, and was the first non-Facebook app to reach 3 million global downloads.

In 2022, we’ll continue to see the rise of TikTok and its ripple effect on the landscape as more brands explore how they can increase brand awareness and reach new audiences with short-form or “snackable” video content.

Maturity of Influencer Marketing

Due to the pandemic, there has been a rise of “unfiltered” content from “everyday influencers” such as micro influencers and nano influencers, making influencer marketing a good strategy to explore in 2022.

Just note that it is important to align with influencers that are a good fit with your brand, including those with smaller but engaged audiences and those who specialize in more niche topics.

Sophistication of Social Advertising

In the upcoming year, you might begin to see the “death of the third party cookie” as Google plans to phase out cookie tracking by 2023. This means online social media management strategies have to pivot as social advertising evolves.

This 2022, consider other advertising options that don’t require third-party cookies such as targeted and personalized ads, search engine retargeting campaigns, and User-generated content. Take this opportunity to develop a strategy centered on metrics to understand your customer’s interests on a deeper level.

These are just a few trends that you should look out for in 2022. Try and observe the different social media platforms for yourself as well to see what your market responds well to.

Want to have a better grasp of what to expect to beef up your social media strategy?

We are here to help!

Consult with Top Results Consulting Today

Top Results Consulting offers social media marketing services for small companies looking to enhance their online presence by marketing on social media websites like Facebook, Instagram, Twitter, and LinkedIn.

Looking for social media services for real estate?

Our social media marketing and management services are run by a fully-fledged social media team. These creative thinkers can draft up unique graphics and compelling social media copy to keep your social media community alive while still meeting your goals of maximum reach and return on investment.

Let our team handle all the aspects of social media for real estate so that you and your team can focus on the main part of your business. We’ll run all our graphics and copies by you before publishing, but we’ll handle the content creation, scheduling, and responding to your social media community.