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WebBuzz Podcast

How To Get More Interest In Your Offer: Filling Your Pipeline With Real Leads

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At some point, you need to take the marketing a step further and make your client subscribe, so you can get the clients’ contact information. In most cases, the subscribe stage is accomplished with a lead magnet, which is giving something for free to the client. Another way of explaining a lead magnet in simple terms is to be an ethical bribe: “Hey I have this value and I can give it to you for free, but I need to get your email or phone number”. Then, after giving them the information, send them a thank you email. Marketing uses psychology and you want to keep your potential customers’ attention. As a business owner, how do I leverage a lead magnet? It all depends on the content and context of our business. Here are 10 ways of providing a good lead magnet to your audience:
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Mini ebook (5-7 pages) or full-blown ebook (10-30 pages)

If you like to sit down and type and your audience likes to read. Write about a certain type of area of your service in a specific location.
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Guide

You can create a video guide or written guide. This can be the guide on how to create a specific task in your industry.
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Bonus Pack

Create videos and give resources in what to do before investing thousands of dollars in your business.
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Resource Guide

Make resource tutorials for your clients. YouTubers have resource guides and create a lot of traffic on their Youtube channel.
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Check List

This is a way of pre-digesting content to your clients if they need to follow a process step by step. You can give a part of the process or explain the entire process. If you give your clients a part of the process, the idea is to get them started with the process and, then, have them contact you to finalize the process.
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Workbooks

This is a great resource if you run events.
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Case studies

If you have done business with a client and that person had massive success or had great results through you, you can do a case study and offer that for free.
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The Secret

Record a masterclass on how to make a specific product or service in your industry. If you use the word “secret” everybody is going to get curious about what you have to offer.
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Webinar

You can create a series of detailed videos about a specific topic.
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The Cheat Sheet

You can make a short document giving away some quick answers.
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