In this episode of WebBuzz, Roger and Shawn talk about a topic oriented towards the Customer Service team in your business: Customer Engagement. A lot of business owners need to look at different customer engagement strategies because as technology shifts, businesses are more dependent on websites, your clients are going to be online. Thus, customer experience is going to vary between in-person and online. In the online sales world, digital customer engagement is post-sale. The new marketing is what happens to the customer after you have done business with them.
As we have gotten better with technology and a lot of helpful tools have been created to get messages to the masses, we are forgetting quality in these messages. Unfortunately, social media engagement has been stripped down to deliver “just enough” to the customer. Prospective clients look for valuable and quality information on a page website and if they don’t find the information they are looking for, then move to the next company. Top Results Consulting (TRC) has been in front of this new wave. TRC improved customer service and delighted customers in their journey resulting in 45-50% business growth.