As a small business owner, how do you get more traffic online and create leads, and therefore get more revenue? Most people dump money into a website. Websites do bring value and have a positive value, but you may be wasting money if you are not doing certain things with your website. This is an ongoing topic – how to create value out of your website. How can you use your website as a tool? It is not just an entity, treat your website as an employee. Would you pay an employee to sit by an unplugged phone? How long would you pay that person to keep sitting there in that position?

Every agency and company are going to have a different process, so take this seven-step process as a guide. Step 1: Going through your avatar. An avatar is your ideal client. Step 2: After identifying your audience, conduct key word research. Step 3: Setting up your content strategy that attracts and adds value to your avatar. This could be blog posts or service pages. Step 4: Silo creation and structure. Basically, taking all those topics and breaking it into a strategic silo. This topic will be explained in greater detail in future episodes. Step 5: Develop a well-structured website. Step 6: Promote your brand and website. Share your link to your social media. The more traffic you get, the more popularity you get and the more ranking you will get. Step 7: Repeat the process