Learn the benefits of squeeze pages and how to use them in your marketing strategy. Squeeze pages are a great way to get people to subscribe to your email list, but before you set up that page there are some things you need to know about it.

Since there are plenty of pages offering all kinds of products and services, the only way to get people’s attention is by making it seem like you’re going above and beyond what’s required. There’s a fine line, though if the offer seems too good to be true, people will avoid it and you risk losing potential leads. The effectiveness of a squeeze page lies in how well the message is conveyed and received by your audience. It’s important to address what they want or need immediately after they arrive on your site; that way they’ll be more likely to fill out your lead form and move on to the next step in the process.