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Your Personal Branding And Small Business’ Branding Can Work Together. Here’s How.

by | 14 February, 2022 | Business Growth & Strategy

Personal branding involves taking responsibility for how you present yourself. Having a strong online presence and showcasing your unique character traits will help you build a personal brand that resonates with your target audience.

Using these five personal branding tips, you’ll learn how to brand yourself and your business.

What is Personal Branding?

Personal branding is the practice of creating a brand around a person rather than a business entity. Your personal brand helps you secure a better job, sell more products in your business, and increase career opportunities. However, to start seeing the results of your personal branding efforts, you will need to put in a lot of planning and work. Maybe you’ll also need the help of social media services, just like it is for businesses like real estate, health, and technology.

The importance of personal branding lies in its ability to give a person more credibility. Increasingly, people are creating their own personal brands online. To get noticed, you have to put yourself out there. For example, if you own a food or real estate company, you can display your credibility through social media, such as the number of followers you have, the number of visitors your website receives, etc. which can grant you a competitive advantage. It is important to brand yourself so that more people can learn who you are, what you do, and how you add value.

Tips to Building Your Personal and Business Branding

How do you actually go about building a personal and business brand that work together? Consider these five steps:

1. Know why you’re building a personal brand

How will your brand help you? Establishing what you hope to accomplish with your brand will help you map out the steps to get there.

Having a personal brand will raise awareness of your business and build credibility and trust, resulting in more clients seeking your services. As a result of establishing a strong personal brand, your business will become more human and you will be able to build stronger relationships that will lead to more exposure.

2. Take charge of your P.I.E.

The key to success is to be in control of your P.I.E. : Performance, Image, and Exposure.

Your performance is how you deliver quality results in your work. Image is what other people think about you—it’s your personal brand. Exposure, on the other hand, is about making sure people know who you are and what you stand for. For the best results, you need to pay attention to all three.

3. Identify your brand story and create your brand framework

Business branding 101 books recommend that you develop a deep understanding of your brand personality and personal brand identity. A personal brand framework, or story, consists of several key components:

  • Brand purpose
  • Core values
  • Brand benefits
  • Tangible brand elements

Take a moment to look at your brand story and framework in comparison to those in your field. This is often called the company’s “USP,” or unique selling point, and it’s especially crucial in a crowded market.

4. Evaluate your personal brand

A majority of employers use Google to check you out while the rest review your social media profiles during the hiring process. Google yourself and find out what comes out. Be sure to check your social media profiles, too. If the search results do not reflect the image you want, then you need to do some work.

5. Tell the world about your brand

As soon as you know how you see the world today, you can begin to create your new story. Create an appealing look and feel and use a consistent brand voice on any platform you utilize. This, along with your words and actions, is what will convey your personality.

Consult with Top Results Consulting Today

To stay relevant in the marketplace, organizations need social media services that can solve their problems for today and help them transform for the future. Top Results Consulting helps companies put customers first and stay agile through professional social media management and other online strategies—because what’s good for your customers is good for your business.

Learn how we can help your business through digital marketing. Email us at or visit our website at

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