With the ever-growing reliance on social media platforms, especially with the social restrictions caused by the COVID-19 pandemic, the future of inbound marketing is focusing on their online platforms. The most popular platforms, and therefore the most efficient for marketing, are Facebook, Instagram, and Twitter. With roughly 42% of the worldwide population utilizing social media platforms, now is the time to get involved with inbound marketing strategies.
Videos on Social Media
First, make sure you’re present on multiple social media platforms. Spreading your business advertising to different platforms will reach different audiences and enhance your likelihood of obtaining new clients.
Currently, the big attention grabber on these platforms are videos. People love to stop scrolling to watch an appealing, eye-catching video of something that interests them. Short, relevant videos posted frequently on your pages will increase viewings and, most importantly, the visitors to your page.
SEO-focused Content
The more you produce content focused on including a keyword or key phrases most commonly associated with your company’s services or products, the more likely you will appear in someone’s search or feed.
When approaching the growing SEO-focused content strategy, try to focus on a couple of primary keywords and phrases. Once you’ve found the right couple of keywords to focus on, use them to death. Find a way to include your keywords in almost every post, article, and promotion you’re dropping on your relevant platforms.
Be Available
An important inbound marketing strategy to consider is being available to your clients, or potential ones, as much as possible.
This strategy means encouraging those interested in your services to follow your page and like your posts.
Please encourage them to leave constructive commentary. Remember that not every customer is going to be satisfied. Don’t get defensive! Communicate in an understanding manner, providing factual information always, and discussing a compromise to the issue.
Answering and asking questions is also key to successful, trustworthy communication between you and your clients. Potential customers are more likely to choose your products or services if they find you provide honest, factual material and effectively communicate with your customers (both the satisfied and unsatisfied ones).
Final Advice
Your company should already be present and active on multiple social media platforms. If you’re a new business, do so as soon as you’re able. If you’re established and are lacking in social media, get to creating your accounts!
In today’s world, where so much is uncertain, one sure thing is communication via social media is here to stay.
The future of inbound marketing, designed to create more intimate relationships with your clients, is online. Check out our free MASTERCLASS to get more information about this.
