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How To Find the Best Keywords: Tools You Can Use Online

by | 11 August, 2021 | Inbound Marketing

Are you a new player in the digital marketing industry for real estate? Trying your hand at search engine optimization for real estate? Looking to find winning keywords to target but don’t know the right way to do so?

Here at Top Results Consulting, we’ve got you covered! We are SEO consultants that specialize in SEO services for real estate. As key players in the industry, we’ve got a few tricks up our sleeve to help you find the best keywords to drive traffic organically to your website. In this article, you’ll find five tools you can use online to find the best keywords to optimize your website.

How to Find Keywords?

Simply put, to find keywords, you need to do keyword research. You can either do this manually or using a keyword research tool. Keyword research is the process of looking for and analyzing search terms that your potential customers enter into search engines like Google, Bing, and Safari for search engine optimization (SEO) or other marketing purposes. Keyword research can also uncover related questions to target, their ranking difficulty, and more.

What is a Keyword Research Tool?

A keyword research tool helps you find topics or keywords that your potential customers are looking up on search engines or SERPS (search engine result pages) like Google, Bing, or Safari. A keyword research tool helps you find content ideas that your potential customers are looking for. You can then plan your content strategy to cover those keywords in your blog posts, landing pages, and your website.

Keyword research tools also help you see your competitors’ top keywords. You can then improve your content strategy to target those keywords and steal their traffic for your website.

With that being said, here are the five best keyword tools for search engine optimization.

Best Keyword Tools for Search Engine Optimization



SEMrush is an all-in-one SEO tool suite for improving online visibility and discovering marketing insights. It offers services like keyword research that could significantly improve your SEO rankings. Using the Keyword Overview tool, you can type in a keyword and get a full picture of everything you need to know. This includes search volumes and trends. Their full suite of tools can help you with content marketing, digital marketing, social media, and more.


Ahrefs is a well-known toolset for backlinks and SEO analysis. It has similar features to SEMrush and also offers all-around tools for keyword research. Using its keyword explorer, you can come up with topic ideas by just typing a keyword into its search box function. You’ll then see a whole list of keyword suggestions that you can incorporate into your SEO content strategy.

Google Keyword Planner

Google’s Keyword Planner is designed to help you research keywords to use in your Search Network campaigns. Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them. However, to access it, you’ll need a Google Ads account.

Answer the Public

If you’re looking for a free keyword research tool, then Answer the Public is the tool for you. It finds questions, prepositions, comparisons, alphabeticals, and related searches. Answer The Public visualizes search questions and suggested autocomplete searches in an image called a search cloud. Answer the Public gets its data from Google Keyword Planner and Google autosuggest.


Ubersuggest is a free online tool which will help you generate keyword ideas to improve and expand your content marketing strategy. It offers search volume data, keyword suggestions, and keyword ranking difficulty. To access this tool and enjoy its wide breadth of features, you need to sign in with your Google Account.


If you’d rather not go through the hassle of search engine optimization for your real estate business, simply consult with us today here at Top Results Consulting! We are SEO consultants who specialize in SEO services for real estate businesses.

Our SEO specialist team consists of expert analysts who can tailor a unique strategy to fit your needs. Whether you’re a bed and breakfast trying to attract tourists outside your state or a restaurant encouraging nearby locals to dine in, our strategies are highly specific to cater to what works best to put you in the spotlight.

In the last two years, we’ve helped over 50 clients stand out on search engine results. Using a mix of on-page content and off-page SEO strategies, we’ll help you climb the ranks and get the traffic you need to get one step closer to more conversions. Interested in our digital marketing services? Book a call with us today at (818) 600-1850.

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