Search engine optimization continues to be quite lucrative for business and publications alike. After all, anyone familiar with the internet would just Google any key term they want to know more about, right?

Bearing this in mind, there may be key hidden SEO factors you aren’t aware of that could significantly boost your SEO campaign if taken into consideration for your digital strategy. Read on to discover these four crucial SEO tips we found:

1. Make sure your online reputation is reputable beyond Google

Although you might think that being the top result on Google is enough for consumers to consider your services, think again. After all, customers who discover your services for the first time likely don’t know much beyond the ad that they just discovered. Hence, if they’re doing appropriate research on their purchase, they will likely look for other sources to check your company out.

Customer feedback is highly important in making sure you appear credible to potential customers. Make sure your services are excellent such that most, if not, all of your reviews are positive. If you happen to see negative reviews, contact the customer immediately to apologize and ask how you can make it up to them.

2. Optimize your dwell time

What is dwell time? It is a combination of the following factors within your control:

• Bounce rate
• Session duration
• Click-through rate on SERPs

Although this data is not publicly available, it’s still a hidden SEO factor that could spell the difference between a customer preferring to click on your website over that of the competition. Naturally, you want users to dwell on your site for longer, and here are some ways to bump it up:

• Put important info as early as possible, so questions are answered right away.
• Include bold images in your website that can capture your audience’s attention.
• Add “bucket brigades” before important data. These are short commands followed by a colon. (ex: Read on:)

3. Optimize hidden text

This is a slightly older technique that can help a site rank up. Hidden text would not be visible to the consumer, but would be visible to the search engine. It would mostly consist of repeated keywords.

An easy way to make sure hidden text doesn’t get in the way of the reader’s experience is to hide most of it beyond a “Read More” command. This will make sure the content you publish does not appear spammy in the eyes of the reader.

4. Don’t neglect content upkeep

Because information on the internet is constantly evolving and Google always wants to make sure that the most relevant content reaches the most eyes, be conscious of the fact that Google can derank your articles if they remain untouched for so long.

Here are some easy ways to keep your content relevant:

• Update old content with new information. Try to look for new sources online that could still fit the main topic of your content. You can add entirely new sections to add updated information.
• Update images. Feel free to delete old images and replace them with newer ones. Try to find photos that are pleasant to look at and don’t look staged.
• Change the structure of your post. Try to move whole sections around to make the content appear newer to Google. Read the article by yourself when you’re done and try to pass this on to an editor for a second opinion. Even if you change the structure, ideas still need to flow cohesively and your content still needs to be easy to read.

Consult with Top Results Consulting today

Need search engine optimization for a popular topic like real estate? Efficient search engine optimization is easy with the right SEO consultant by your side. Make sure your website’s content is fully optimized with Top Results Consulting.

We specialize in SEO services for real estate, digital marketing for real estate, and more! With Top Results Consulting, you can guarantee that
none of your content will remain on the second page of Google for long. Let our expert analysts help you come up with the best SEO strategy
possible for your content today. Visit our website or book a call with us to schedule your appointment immediately.