Optimizing Your Website for the Search Engines
Structured navigation is also essential for increasing visibility and improving your website’s indexing potential. You need to ensure that your content is easily discoverable and is structured in a way that will make sense to the AI responsible for indexing it.
The digital marketing space is one of the most volatile because it is always changing and evolving. A website or SEO strategy from only a year ago could already be too outdated. A great example of this is Mobile-First Indexing.
In March of 2021, Google is changing its entire indexing structure and removing all desktop websites’ indexes. This move will impact visibility and traffic for those who have more information on their desktop sites than their mobile sites this coming year. While this might seem like a negative, it’s an excellent chance for advertisers and website owners.
Studies have shown that the most popular device to browse websites and search engines from now is mobile phones. By making your website more mobile-friendly, you’ll reach the most massive audience in a way that is tailored to them to improve their experience.
Researching what your ideal customer is searching for and what words they use to search for your niche specifically will give you a significant advantage when it comes to your visibility in search results pages.
How Do I Know What I Need to Improve?
To help get you started, we are offering a free masterclass that will focus on everything from how to improve your customer’s website experience to qualified lead generation strategies. We will also help you establish tangible KPIs and give you the tools to keep your website growing and improving every month.
In this class, we will teach you how to create harmony and synergy between your marketing efforts and sales, introduce you to develop goals based on website performance, and generate more leads. We will also give you the tools and knowledge on how to create a website that will scale with your business and provide a better overall user experience.