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SEO & Website Design: Everything You Need to Know

by | 14 December, 2020 | SEO, Website Development

SEO & Website Design
Your website is the hub of your digital presence and having it designed without keeping your digital marketing goals front and center is a huge mistake. Your website needs to be developed or redesigned with SEO in mind to succeed in the digital marketing landscape and take advantage of organic traffic.

Optimizing Your Website for the Search Engines

Search engines like google use a web crawler to index website information. Understanding how the crawler works will let you use it to your advantage. For example, crawlers can read, but they can’t understand pictures, gifs, or videos very well. To allow the search engines to understand your site and thus be able to promote it, the main content of your site should always be text-based behind the scenes.

Structured navigation is also essential for increasing visibility and improving your website’s indexing potential. You need to ensure that your content is easily discoverable and is structured in a way that will make sense to the AI responsible for indexing it.

Mobile-First Indexing

The digital marketing space is one of the most volatile because it is always changing and evolving. A website or SEO strategy from only a year ago could already be too outdated. A great example of this is Mobile-First Indexing.

In March of 2021, Google is changing its entire indexing structure and removing all desktop websites’ indexes. This move will impact visibility and traffic for those who have more information on their desktop sites than their mobile sites this coming year. While this might seem like a negative, it’s an excellent chance for advertisers and website owners.

Studies have shown that the most popular device to browse websites and search engines from now is mobile phones. By making your website more mobile-friendly, you’ll reach the most massive audience in a way that is tailored to them to improve their experience.

Keyword Research

Another continually changing aspect of web design and SEO is how to use keywords to drive organic traffic. The way consumers use technology is changing too, just like the rest of the digital marketing game, you have to evolve with them. Knowing how to use the algorithms and customer psychology to your advantage is essential.

Researching what your ideal customer is searching for and what words they use to search for your niche specifically will give you a significant advantage when it comes to your visibility in search results pages.

How Do I Know What I Need to Improve?

There is so much information out there, and it’s hard to know what is right, and most importantly, what is current. Luckily, there are things you can do to stay ahead of the game, and there are great people out there willing to help you.

To help get you started, we are offering a free masterclass that will focus on everything from how to improve your customer’s website experience to qualified lead generation strategies. We will also help you establish tangible KPIs and give you the tools to keep your website growing and improving every month.

In this class, we will teach you how to create harmony and synergy between your marketing efforts and sales, introduce you to develop goals based on website performance, and generate more leads. We will also give you the tools and knowledge on how to create a website that will scale with your business and provide a better overall user experience.

Get Access To Our Free Masterclass

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