Inbound marketing is sustainable because it provides value to a potential customer and because it has a long shelf life. Examples are Ebooks and videos which tend to hold their content value over an extended period.
This article will explore what inbound marketing is and is not and why and how it can be sustainable, making it an excellent long-term investment for your online business.
Outbound Marketing: Different from Inbound
The Why of Inbound Marketing Sustainability
The How of Inbound Marketing Sustainability
The Long-Term Return on Investment
Some Statistics on Inbound Marketing and ROI
82% of blogs enjoy positive ROI from their inbound marketing strategy. Inbound marketing, properly deployed, is as much as ten times cheaper than outbound marketing. Inbound marketing strategies can reduce costs by over 60% while creating significantly more leads. Customer acquisition via inbound marketing is considerably less expensive than outbound.
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