Creating a digital presence can be overwhelming for a business owner who is barely starting to develop their business marketing strategy. In this podcast, Roger and Shawn talk about how your marketing strategy should look like to create an efficient lead generation. TRC founders compare your business’ product or service to an octopus. From a marketing perspective, the entrepreneur’s offer is the body of the octopus. Now, every single tentacle of the octopus is a marketing strategy. The first step is to develop the website tentacle. The website will have blogs, which will have valuable information to have potential customers land on your website. Sometimes business owners make the mistake of not having a call to action on their blogs to move their prospective clients to the subscribe stage. On the website, the call to action is the suction cups of the octopus’ tentacle to attract clients and drive them back to your offer (product or service). To have a stronger octopus (a strong marketing strategy), the business owner has to balance the tentacles. Growing the website tentacle is a great way to get traffic on your website; however, the other tentacles need to grow as well. The next easy tentacle to develop is social media. The entrepreneur will have to add social media posts to increase the size of that specific tentacle. The third step will be to have paid ads, which is an advanced strategy that involves investing money. This strategy is not optimal because social media and website tentacles can be free if the business owner does the work. Also, social media and website strategies are long-term investments because they will slowly, but steadily increase the number of leads. As long as you add content, these two octopus’ tentacles will grow. In the case of the paid ads, the tentacle grows as long as you invest money. As soon as you stop paying money, the tentacle shrinks. It is definitely a strong lead source, but you have to be aware of how to do it correctly, otherwise, you are going to lose your money because it is a short-term investment. The way business owners need to develop their marketing strategy is based on the idea of staying consistent and focusing on the core of the product or service. Then, using the octopus analogy, every arm enhances the message around it. If the entrepreneur does not stay consistent, then the octopus will have a tentacle that is not related to the rest of the body. Don’t waste your time, money, and energy on a poorly designed marketing strategy!