People Also Ask is like the cheat code from google. This little overlooked section of a search result brings a massive punch to your SEO game. In this episode we break down the what, why and how you can leverage this to get results for your search rankings.
SEO has come a long way from its early days, where all one would have to do was cram as many keywords as possible into a page without much regard for their overall meaning. As Google and other search engines refined their ranking algorithms, link building became an important part of SEO strategy. Then came the spammers who flooded the web with low-quality backlinks, which Google responded to by devaluing external links.
