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Making Your Small Business More Visible

by | 29 March, 2021 | Business Growth & Strategy

Every small business is different from the other ones, but at the same time, they share some key aspects which cannot be overseen. Customer satisfaction is obviously one factor that every business needs to take into consideration. All small businesses need to attract new customers to gain visibility and boost their odds of securing that they come back again.

The first step on making your business more visible

According to the U.S. Small Business Administration (SBA), having a business Website is a key step for improving your customers’ satisfaction and because of that, improving your business visibility. The reason why having a website is the first step you need to take into consideration is because, according to the SBA, it levels the competition between small businesses and big businesses, and this is a dynamic and also inexpensive form of advertising and customer service.

All businesses that are not investing in their own online presence (Do not have a website), are at a great disadvantage with the ones that are working on that. A research from the International Data Corporation (IDC) concluded that only a small percentage of businesses are actually working on this issue.

“3 million U.S. small businesses-or 44 percent of the total-aren’t using the Internet to promote themselves online or engage customers and prospects,” said Ray Boggs, vice president of Small/ Medium Business and Home Office Research at IDC.

Having a website opens up opportunities to grow your business, and if you keep updating it and constantly working on valuable content for your audience, it boosts its performance.

Not only small businesses are online, there are also customers on the web looking for the best solution for their issues. Yet, more than half of the businesses that are online are not exploiting the power that this tool can do for them and their businesses, for example:

  • Creating a Dynamic website to attract and retain customers
  • Taking advantages of search engines to heighten awareness of a company in today’s marketplace
  • Communicating with customers around the clock or at their convenience

What’s stopping you from leveling up?

Cost, complexity, and inconvenience are the most common barriers. Typically, a small business has a tight budget and small staff and this makes it complicated for them to compete against big companies because they can’t afford to spend thousands of dollars in acquiring a server, and also they can’t hire an expert to run it smoothly.

Fortunately, some new offerings are cropping up that allow you to establish a Web presence without heavy-duty in-house technical resources and a big cash outlay. Most small business owners are looking for a user-friendly website that works efficiently and attracts customers, and Top Results consulting can provide that and more.

Want to make an update? Need to add something to your website for that current promotion you are running? We are here to help you. Contact us and Get our FREE Masterclass to see what we can do to help you improve your online presence. Want to get moving more quickly? Schedule a complimentary breakthrough call. Until next time, here’s to your success!

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