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How Web Design and SEO Are Related

by | 5 April, 2021 | SEO, Website Development

Web Design and SEO are great factors that are important in promoting your business online. Web design and SEO refer to the process of designing and building completely SEO-friendly websites. When you create a site that nails web design and SEO, it becomes possible for your business to rank higher in search results. And this will translate to more leads, traffic, and revenue.

That said, continue reading this article if you want to learn how to build a site that masters SEO web design. It’s about time to fully understand the concept and how they help business promotions online.

What is SEO Web Design?

SEO web design is the developing and designing SEO-friendly websites. An SEO-friendly website, in this case, is a site that follows best SEO practices, like providing a mobile-friendly experience, descriptive URLs, and fast load times. By practicing SEO web design, you make it easier for search engines to rank your company’s website in search results.

Relationship between Web Design & SEO

Knowing fully well that design has to do with the aesthetic component of a site, and SEO affects how a site gets found amongst a stream of other results. This distinct function makes several people think that the two are different. Of course, that’s true to a point. In fact, SEOs and Designers perform very different tasks, and you shouldn’t expect one to do the other’s job. However, it doesn’t mean web design and SEO can’t work together.

Together, the two can make or mar your company’s visibility and online presence. This is why it is advisable to understand the impact of SEO and web design on your site.

Why Does SEO Web Design Matter?

It is now an established fact that SEO web design plays an important role in your business visibility online. However, let’s explore more on why you should focus more on SEO web design.

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Web Design Can Damage or Erase Your SEO

Many companies will launch a brand new site or even rebrand to a new domain name, and the next thing they see is their SEO progress disappear overnight. The main cause of this problem is because they forget to set up 301 redirects. A 301 redirect tells search engines where to find a relocated page.
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SEO can influence your web design

When you consider the best practices of SEO that relate to web design, like site architecture and page speed optimization, you will realize that these factors influence how you design your site. If you skip SEO, you will find it difficult, if not impossible, to rank where you want.

Thus, if you skip SEO website design, you will cost your business time, rankings, and money. It is a smart decision to incorporate SEO and web design together. With the two, you can build a foundation for your SEO strategy.

How to Make SEO Web Design Work for You

It is advisable that you seek a good internet marketing agency if you have no idea how to make this work. When you work with the right team, the final result of your website will be satisfactory.

Prioritize SEO as much as you do for web design. Having a beautiful website is useless if no one sees it. In the same way, having a website that ranks at the top of the search is useless if your poor design makes visitors leave, which will eventually hurt your rankings.

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