Let’s face it, online leads are better leads. Online ads and social media promotion are becoming favorite business generators for realtors. If you still think internet marketing is not that important for real estate firms, below are some more facts to convince you:
Did You Know?
- 69% of home shoppers who take action on a real estate website begin by typing a local term into a search engine.
- In 2014, online ad spending in the real estate industry is set to reach nearly $16 billion, a 210% increase since 2009.
- The real estate industry now devotes 56% of its overall ad spend to online advertising.
- 92% of consumers use the online search for all home-related queries and searches.
- More than 99% of millennials are using the internet to shop for homes and real estate agents.
Undoubtedly, you can reach out to more people and achieve your marketing and sales goals faster, on time, and with less cost with digital marketing. To make life easier, we have come up with this piece to enlighten you on how to design an effective online marketing campaign for your real estate investing business. Let’s dive right into the details.
5 Steps To Designing An Effective Online Marketing Campaign For Your Business
Identify Your Target Audience
You must understand that you are not selling your real estate to everyone. So you must not spend too much money marketing your business to everyone. Hence, the need to narrow down your audiences by keeping track of a few key metrics such as income, age, gender, and location. These are key to making the right decision.
Outline Your Marketing Goals
There are a few ways to make a marketing goal for your business but always start by understanding what you need to make your real estate investing business a success. The best digital marketing strategies for real estate investors involve online lead generation. You don’t have to delve into marketing just like that; you need to first identify the ways you can achieve getting more leads.
Since your marketing goal is to attract more motivated sellers, start by setting an achievable milestone- let’s say increasing lead generation by 45% within 3 months. Once you outline your marketing goals, the next step is to track that progress.
There are lots of different analytic tools such as Hubspot Reporting, Google Analytics, etc., that help keep a track of your lead generation. By doing this, you can keep an eye on the number of leads you get in a given period of time, as well as your overall progress over time.
Reevaluate Your Current Digital Marketing Tactics
This is where your content marketing, PPC, email marketing, and so on comes into play. This can be broken down into owned media, earned media, and paid media. However, it is worthy to note that a lot of online marketing is a pay-to-play game. The more you spend on paid media like Facebook ads and Adwords, the more money you will make in the long run. Reevaluate your digital marketing tactics and go for the one that suits your preference.
Put it all Together
The most important media you have is your owned media. Because you created and own it, it is the truest form of content for your real estate investing business’s branding. For instance, let’s say you have a YouTube channel for your real estate investing business. Your videos should include your rehab process, property tours, and customer testimonials. All of this content is enough to generate engagement from your target audience.
To finish it off, you can use these videos in paid promotions. Get your testimonials to be featured in press releases, or use your property tours to re-target wholesalers.
Finish it off
After you have identified your target audience, set your marketing goals, and placed the best traffic source you can work with, you should begin to implement everything. Remember, content is critical. So, you must ensure that your content marketing game is top-notch to give you the right results.
As a business owner, you must understand that buyers are moved more by what they see. So, if you want to be in their faces, you must give them valuable information that will make them stick around and patronize you.
It is safe to conclude that the best place to generate leads and attract prospects to your real estate business is via the internet. This is another reason why you need to bump up your digital marketing. Feel free to seek professional advice if you are confused at any point. To be on the safer side, it is advisable that you work with us at Top Results Consulting. We will devise a variety of tactics including social media marketing, blogging, website optimization, landing pages, SEO, and more to provide value to your visitors, leads, and customers in order to attract, convert, close, and delight them.
Get the Best out of Your Digital Marketing Game
One thing will definitely lead to another. This is why you have to employ the right methodologies if you want to get desirable outcomes. Your marketing game shouldn’t be a source of headache for you when we are here. Feel free to entrust the digital marketing of your business to us at Top Results Consulting. We have a team of highly skilled professionals who specialize in making high-converting digital marketing strategies for real estate investors. Our SEO service will build up your business backlinks and content so that you can start growing your online presence to rank organically in Google searches.
On top of our amazing professional services, if you are our customer, you can take advantage of our content building features like our Content Packs. These highly optimized, professionally written, search engine optimized articles will feature your business name, target area, and contact information while also linking back to your website and other reputable sources. When you work with us, you will be building your business online marketing presence in your sleep. We are focused on delivering the best service ONLY; nothing less.