Marketing can be defined as the organization of the sale of a product. It starts from deciding on its price, the areas it should be supplied to, and how it should be advertised. Marketing yourself as a real estate investor is important to gain more online presence and visibility. One of the best ways to achieve this feat is with the help of social media.
Although having your own website is beneficial, staying in touch with people on social media platforms is crucial. The world and technology are moving at a fast pace. Therefore, getting on the train is paramount as a real estate investor to prevent your business from going extinct.
Meanwhile, most real estate investors and marketers are still struggling to put their business out there using traditional means. However, the truth is that real estate marketing and also transactions are slowly moving towards creating and adopting digital solutions.
Online Marketing Trends for Real Estate Investors
Video Advertising and Marketing
Nothing attracts a buyer better than when the property is well displayed with a high-quality video. When you list your homes on the market with high-quality, attractive video coverage, you will most likely get more bids than those listed with only static, blurry images.
So, if you are looking for the best online marketing trends to adopt in 2021, adopting video marketing is one of the best ways to go. This alone is enough for buyers to want to bring out their checks and close the sale with you before somebody else does.
Featured snippets & no-click searches
For many, many years, the goal of SEO has been to get your listing in the “number one” spot of search results. Now, going into 2021, the end goal is to continue to shift to more SEO visibility in “position zero.”
Position zero, in this case, refers to Google’s “featured snippet”, and 2021 SEO marketing trends are prioritizing it above every other thing. The featured snippet works differently than other search results entries. It is usually separated by a small box and located at the top. Furthermore, it displays extra, relevant information with the attempt to answer users’ questions without them clicking on it at all. This is what gives the nickname “no-click search.”
Customer Segmentation
This is another marketing trend you should consider as a real estate investor. The idea is simple- instead of targeting general audiences with your campaign, it is better to have a large number of small marketing campaigns targeting specific audiences.
Customer segmentation means grouping your target audience by certain traits or behaviors, such as demographics or shopping habits. This allows you to more accurately tailor your content to suit their preferences. For instance, you can have two separate email lists for small spenders and big spenders. You can send different newsletters to each that feature different products they will most likely prefer.
Improve your content marketing strategies
Content marketing is one of the best ways for lead generation in 2021. As a real estate investor, you need to create compelling content and post on various social platforms such as blogs and YouTube to showcase what you are doing. Whenever people see your content, there will be a high chance that they will buy from you.
Interactive, high-quality content is part of the greater trend towards personalization. You can do this by allowing the users to answer for themselves or have their opinion heard. This will make prospects feel a more personal connection to the brand. You can also use interactive content to collect data on user preferences, such as for product or site improvements.
Overall, a good content marketing strategy is required if you want to grow in 2021. This will provide your potential buyer with valuable information and command authority in your area of specialization. It will also make them trust you as a professional.
Focus more on Local SEO
Google frequently updates its local SEO algorithm. Hence, if you are a local real estate investor, you should continuously update your business’ appearance in local results too. In a way, local SEO is even more powerful than broad SEO. This is because people searching for a specific type of business with their geographic location have more intent to purchase, so it is easier to convert them.
Adopt Email marketing strategies
Email marketing works. It allows businesses to nurture prospects through a long decision-making process without the same kind of budgetary commitment of paid social. In this case, personalization is the best way to improve the effectiveness of email marketing. That is, you should engage your digital audience and keep them informed so that whenever they are ready, they will be willing to make a solid move and buy from you.
Real estate email marketing is one of the trends you should not miss in 2021. It works like magic.
If you are a real estate professional, you must look for the best ways to improve your overall marketing strategy. Although every business grows differently and has different needs.
At Top Results Consulting, we do not fit you into a box. Your business is unique, and it requires unique solutions for growth. This is exactly what we offer you. By working with us, we will give you a better chance to excel in your business and gain more online visibility.
