If engagement, discoverability, and reach are something you desire to boost on your Instagram account, you will have to brush up on your Instagram SEO skills. The fact is that many of the techniques you use to optimize your content on the web can also be applied to improve your profile’s discovery on Instagram.
That said, we will be enlightening you on how to take on the SEO mindset on Instagram and why this can help increase your discoverability. Let’s explore more.
1) Optimize Your Instagram Profile for Search
The search on Instagram is the directory to every account on the platform. And just like searching on Google, you can also use the search bar at the top of the explore page to discover accounts, hashtags, and locations. However, the question is, how does Instagram decide which search results to display?
Instagram says that search results are based on a variety of factors like who you follow, your photos, videos, and connections, etc., but most importantly, they are based on keywords! Therefore, when you search for a keyword on Instagram, it sorts through millions of accounts to find the most useful, relevant result that contains the keyword searched. Therefore if you want to optimize your profile, try to incorporate your keyword into your name, username, and Instagram bio.