Learning how to explore technical SEO for your business can be tricky if it’s your first time doing so. Keyword architecture, backlinks, and metadata can be confusing to deal with if you’re unprepared. But once you get the hang of what your clients are searching for, SEO can be a piece of cake!
Below, we compiled a list of technical SEO tips you can easily refer to while building content for your website. Read on below to find out what you can apply now and how to apply these tips well:
What is technical SEO?
Technical SEO is simply SEO that employs various strategies that help your website’s content rank higher on Google search. You can employ link-building strategies and other content strategies at the same time in order for your content to rank well.
Technical SEO can be further divided into On-Page SEO and Off-Page SEO.
On-Page SEO stands for everything that tells readers (and Google!) what your page is about. It includes:
- Keyword usage
- Meta descriptions
- Alt text
- H1 tags
- URL Naming
- Internal linking
Off-Page SEO refers to the votes of confidence your article gets. This means everything you link out in your site should be credible and credible sites need to refer to you as well!
Understand search quality on Google
There are a certain set of quality guidelines Google subscribes to in order for their audience to find the results they need quickly and efficiently.
These are called search quality ratings, and here are some of its criteria:
- Expertise, authoritativeness, and trustworthiness of the content
- Site information
- Website reputation
- Content quantity and quality
The most relevant sites that follow this criteria perform well on search, and less relevant sites come after them. By subscribing to this kind of criteria, you’re selling yourself to Google and telling its program that your content deserves to get a great spot.
Reclaim your lost links
What are lost links, you might ask? These are usually present in old articles and can refer to sources that you’ve linked to in the past that may be outdated, faulty, or simply non-existent when you check back to them.
Instead of going through them one-by-one (which could easily take you days to do!), we recommend investing in a tool that can help you crawl through lost links with ease. An example of this is Site Explorer, which employs its own quick methods that can help you find lost links in just a few seconds.
Make sure your website is on-point
Here are a few steps you can follow so your website looks credible enough and ready to go for Google search:
1. Purchase your own domain name
- You can do this on Wix, GoDaddy, Or Domain.com so you know your website stands out!
2. Make sure it’s linked to an IP address
- This is so your site is included in Google’s intricate map across the internet.
3. Structure your URLs properly
- As much as possible, URLs should be clear and not clunky for sharing.
4. Trust breadcrumb navigation
- Your website’s journey should be crystal clear for your consumer.
5. Make sure your website is visually appealing
- This includes making sure your website is not only pleasant to look at, but easy to navigate.
Optimize your page speed
Consult with Top Results Consulting today!
Every small business can benefit from good SEO. Get matched up with the right SEO consultant for you today by consulting with Top Results Consulting!
At our marketing agency, we have a team of experienced writers ready to tackle anything related to your business under the sun with the right keywords that are guaranteed to get you noticed on search. Click the call button on the upper right corner of our site to get started with us!