TikTok Marketing 101: are there specific rules already in play?
TikTok for business is a constantly evolving mechanism. As the latest player in the game of social media, TikTok has exploded in popularity especially among Gen Z. Trends come and go like the wind while brands are starting to get in on the fun. But the question on everyone’s mind is: how is it possible to use TikTok for my small business efficiently?
Let’s dive into the basics of TikTok marketing while letting you know how to get started on the latest social media platform taking the online world by storm.
What is TikTok marketing?
Marketing on TikTok means employing strategies to create content on the platform to promote your brand. You can create organic viral content, make use of TikTok advertising, and/or have an influencer hop on board.
These strategies can help do the following for your brand:
- Sell products to the right customers
- Build communities that are engaged
- Increase your brand awareness
- Get feedback from audiences and customers
- Provide customer service
- Advertise services and products to your target audience
To find out the right strategy for you, it’s best to employ one strategy at a time and see how your numbers do. You can then use the data to come up with a solid holistic strategy.
Up to 86% of marketers have tapped into influencer marketing to get their products out there. And for good reason!
Influencers on TikTok are unique because they are able to capture their audience’s attention in just a few seconds with content that regularly engages them. Don’t be dissuaded if they aren’t as popular on other platforms, however! What works on TikTok works to an unprecedented degree.
While finding influencers for your brand, ask them for their own metrics so you can determine if the numbers they pull will be enough for your strategy.
Advertise on TikTok
An example of a successful advertising campaign on TikTok is the #InMyDenim campaign produced by Guess. Within the span of just six days, the brand was able to generate 5.5k user-generated videos, 10.5M video views, and a 14.3% engagement rate.
The Guess TikTok account also managed to gain 12,000 followers in barely a week!
They did this by utilizing TikTok’s penchant for influencers who can transform their style in just a few seconds. Combined with a catchy song, Bebe Rexha’s “I’m A Mess,” these ads performed beyond expectations.
Don’t be hesitant to spend on a TikTok ad campaign. The algorithm does boost your content to the right users, so with a solid content plan in mind, your brand is guaranteed to succeed on the platform.
Use the right hashtags
It’s generally good practice to use a mix of viral hashtags and not-so-viral ones on TikTok so you have discoverability on both. Depending on the industry you’re in, look up the top performing hashtags for your product and select which ones resonate with your audience. Don’t forget to use #fyp so your content can end up on the For You section of your user base!
Know what kind of content performs well on TikTok
Content that does well on TikTok may not do well everywhere else. Generally, the less polished a video can be without looking amateur, the better! Audiences on TikTok love genuine content even if it’s coming from brands, so you need to find out how to reach this sweet spot.
It helps to hop on trends from time to time, too! You won’t have to do it often, but trendy posts need to be prevalent on your content calendar so new users can keep discovering you every time. Only hop on the trends relevant to your brand, too!
Consult with Top Results Consulting today
Social media management is easy to do online if you have the right collaborator by your side. Consult with us today at Top Results Consulting!
We specialize in content creation, graphics creation, quality assurance, posting scheduling, and optimization of accounts for our clients. Maximize your reach with us today by booking a consultation on our website. Click “Book A Call” to start with Top Results Consulting. We’re looking forward to meeting you!