If you’re a tech-savvy real estate business owner, then you have probably heard of digital marketing and SEO. However, it can be easy to forget that SEO is a broad field. A lot of time and money can be lost or utilized inefficiently without structure and preparation in the application of SEO strategies.

For instance, many SEO initiatives begin but never finish. It can be challenging to begin, complete, and maintain focus with targeted strategic and tactical aspects that have a possibility to have a significant impact. Add to that the reality that SEO is never truly “done.” It is a continuing field with metrics and algorithms that constantly change.

All this said, though, you may still develop the necessary amount of planning to keep SEO on track and effective by breaking it down into daily, weekly, biweekly, and yearly goals and process-driven techniques. These actions provide a wonderful foundation for how to ensure SEO is properly planned and structured, but they should be linked to goals and a bigger strategy. For some SEO tips you can apply to your real estate business this 2022, keep on reading.

SEO Tips in 2022

Authority building and content strategy are crucial components of a successful SEO effort. However, they won’t matter if search engines can’t properly crawl the site. For this to work, you should first have your technical SEO fundamentals in place (Plug-ins, XML Sitemaps, Robots.txt, etc.). SEO maintenance happens after. This strategy helps you stay on top of critical crawl issues and opportunities to help Google and other search engines improve the efficiency and detail in which they can view the site.

To help you with your SEO strategy, keep the following SEO maintenance checklist in mind:

• Always update and research your keywords.
• Know your current metrics.
• Stay up-to-date on SEO best practices and algorithm updates.
• Audit your alt-tags and meta description consistently.
• Check for bloating or slow load time.
• Monitor backlink toxicity/health.
• Use Google Alerts or a paid monitoring tool to track mentions of your brand or site.
• Conduct competitor tracking.
• Look at Google Analytics to monitor significant organic landing page numbers.
• Hire professionals to maintain your SEO strategy.

Having a framework and order to the way the job is done may keep your time and effort focused rather than just reacting to strategies that don’t serve your business needs. By following a predetermined pattern and structure in your approach, you can balance both planned strategies and keep the flexibility required to respond quickly to changing circumstances, whether they relate to technical variables, on-page, content, or backlinks. Additionally, make sure that SEO work progresses and that priorities remain balanced.

However, if you’d rather not work on your website’s SEO strategy and prefer to leave it to the professionals, then you’re on the right page. Here at Top Results Consulting, we’d be happy to help with SEO maintenance for your real estate business.

CONSULT WITH TOP RESULTS CONSULTING TODAY

Top Results Consulting is a company that provides search engine optimization for small businesses looking to enhance their online presence. We have a winning team of SEO specialists and analysts ready to formulate an SEO strategy specifically tailored to fit your business goals. We offer SEO consultancy for online real estate and more, so rest assured we’re ready to cater to your SEO needs.

Top Results Consulting understands SEO for small businesses in various fields, and we’ve proven time and time again that, with the right SEO strategy, small businesses can stand out – even among their medium to large-sized competitors. Using a mix of on-page content and off-page SEO strategies, we’ll help you climb the ranks and get the traffic you need to get one step closer to more conversions.

Top Results Consulting has a tried and tested process working with many businesses over the last few years. We make sure we fully understand your business and what you expect from our content marketing services to ensure we deliver the best results. Together, we can create an SEO strategy that will help you realize all of your company’s business goals. Interested in our SEO services for real estate? Give us a call at (818) 600-1850.