In recent years, video has turned out to be one of the most compelling ways to tell stories about your brand on social media. Business owners can now use the power of video to communicate their brand stories, business personalities, build emotional connections with their customers, and to express creativity. This led to Instagram and other reputable social media platforms to increase their video length from 30-60 seconds. The good thing about using social videos is that it works. For this reason, we at Top Results Consulting highly recommend the use of this strategy to market your brands. In fact, our marketing experts and clients around the world have confirmed that social video is one of the most powerful means of attracting new customers and making old customers stay.

Right now, video is performing incredibly well on social media. Also, Facebook, Instagram, and YouTube will soon become the preferred platform for social media videos. This is because they have created more room for massive growth through their platforms. These three platforms will be the most popular when it comes to social media video content. They have millions of active users across the world and they let you engage with your followers after you upload a video. Note that if you communicate with your audience after you post a video, they will be thrilled to interact with your content the next time you post.

One innovation that a lot of social media platforms are trying to introduce is what appears to be like television for platform users. On Facebook, you have the Facebook Watch, On Instagram, you have the IGTV plus, and YouTube with YouTube TV. In recent times, Facebook marketing expert, Mari Smith, has invested a lot of time and infrastructure in building Facebook watch. This is in a bid to make it the destination for video streaming. In the same way, YouTube and Instagram have also done their part by introducing YouTube TV and IGTV where you can always watch Live TV without a subscription. In the future, these social media platforms are going to compete fiercely with the leading streaming giants across the world. As a result, there will be a high demand for social media video content in the future.

We have already witnessed the inception of the likes of TikTok, Thriller, and Twitch. The good news is that some of these social video platforms are already gaining popularity. To show that there will be a huge demand for video content, Twitter has also added a new feature like Instagram stories called Fleets. Twitter users have seen that Fleets are more likely to be retweeted than regular tweets.

The world is going digital. To stay relevant in the market, one of the best ways of advertising your brand is to adopt the use of social videos. As a matter of fact, 60% of marketers plan to increase their investment in video over the next year. If you want to get the best result, it is advisable to work with us at Top Results Consulting. Let us help you to generate more leads and nurture those leads into customers.