Latest News

Why Should You Invest in Gen Z Influencers?

by | 20 September, 2022 | Social Media Marketing

Generation Z is dominating social media, both as the fastest-growing user base and as the upcoming generation of authentic content producers known as Gen Z influencers. With an estimated $143 billion in purchasing power, Gen Z is predicted to upend the retail sector. This much influence and power can be harnessed to help you with your real estate business. But first, why are gen z influencers so influential?

Who is Gen Z?

The newest generation of adult consumers is called Generation Z, or Gen Z. These people, who were born in the middle of the 1990s just as the Internet became widely used in the US, resemble Millennials (Generation Y) in some ways but are technologically far more advanced.

Gen Z was born into a world that has undergone substantial digitization, unlike their parents. Before the eldest members of Generation Z started middle school, the first Android smartphone swept the nation. Most of these customers probably obtained cellphones as their very first “toy” from the tech industry.

Once Gen Z was old enough to use computers and mobile devices, laptops, Google, Amazon, and Facebook were in “full swing.” The current generation is the first to live in a society where digital solutions affect almost every element of daily life.

Because of this, Gen Z is referred to as the first generation of digital natives by marketers and economists. Investing in Gen Z influencers, therefore, makes a lot of sense. In a world rapidly evolving towards Artificial Intelligence and constant technological advancements, it makes sense to employ those who grew up with the tech in the first place.

For instance, the TikTok generation is exerting more control over an industry that has a market size of over $13 billion and is still growing. 74 percent of customers indicate they would pay up to $629 on a product recommended by an influencer. Internet users look to niche influencers they trust as their go-to source for new information and product suggestions. Gen Z influencers are bound to impact their followers’ preferences for other financial investments given their power over how consumers spend their money on consumer products.

Additionally, the social media habits of Gen Z are different from those of older generations. Instagram, Snapchat, and TikTok are the social media sites they use the most, according to a 2021 Pew Research study. Potential investors, e-marketers, and other people hoping to profit from this vibrant and youthful platform have been captivated by TikTok’s fast ascent to Gen Z supremacy at comparable levels to other well-established internet giants.

Investing in Gen Z influencers will definitely help gain more traction for your business as they are actively churning content, earning millions, if not billions, of viewers regularly. This type of viewership ensures widespread visibility for your real estate business.

However, if you don’t want to manage these influencer’s social media accounts and would like to just focus on profits for your business, you can definitely leave this to the professionals. Luckily for you, you’re on the right page, because here at Top Results Consulting, we’d be happy to help with social media management for your real estate business.


Top Results Consulting is a company that provides social media services for small companies looking to enhance their online presence by marketing on social media websites like Facebook, Instagram, Twitter, and LinkedIn. If you aren’t on social media yet, we can help you create your own page, branch out your social media network, and create a content calendar to keep your online presence relevant and engaging.

Our online social media management services are run by our expert social media team. These creative thinkers can come up with unique graphics and compelling social media copy to keep your social media community alive while still meeting your goals of maximum reach and return on investment. If you’re a real estate company looking for social media services for your business, look no further. We’re here to help.

Top Results Consulting has a tried and tested process working with many businesses over the last few years. We make sure we fully understand your business and what you expect from our social media management services to ensure we deliver the best results. Together, we can help build up your engagement and expand your social media community to reach more potential clients. Interested in our social media services? Give us a call at (818) 600-1850.

Related Posts

You might be also interested in

How to make a content calendar for social media

How to make a content calendar for social media

When you are running a business, big or small, there is always a lot to do and things can quickly start to feel overwhelming. This is especially true when it comes to your social media presence. Posting regularly on social media is essential for promoting your brand...