One of the first few steps in creating a successful online presence is to launch a timely, dynamic social media content calendar. It’s the easiest way to make sure your business is always in your target market’s radar, and it’s a great way to track what works for your business and what doesn’t.
To maintain a successful calendar, taking advantage of social media tools for posting and being familiar with digital tips and tricks can help fully optimize your content.
Check out the tips, tricks, and tools we compiled below:
Plan around key dates and launches
A great way to optimize social media for your business is to look at your content from a bird’s eye point of view. Plan important events like sales and launches way ahead of time. Check out trendy dates you can hop on like non-working or special holidays (ex: Mother’s Day) to help you appeal to your target market.
In the Philippines, for example, brands latch onto the same key sales dates every month that follow a trend. These monthly sales usually happen every 7/7, 8/8, 9/9, etc. Do you see the trend now? Philippine business owners love planning launches and sales around these trendy dates for good reason.
Be ambitious with your calendar
The bare minimum requirement to a consistent content calendar is to post consistently and make sure your services are always present on your calendar. However, you shouldn’t aspire to a bare minimum calendar, especially considering the fact that there is still so much we can do with content!
You can try launching online contests to reward your loyal customers with special prizes. Why not make this a bit bigger, and require them to stay tuned to both your Instagram and TikTok accounts for more details? Getting your followers to engage with you on all platforms as much as possible will do wonders for your brand.
Invest in a social media tool
Social media apps that can help you with your calendar can be great for small business owners who need assistance with posting content.
A great example of a tool you can use is Hootsuite. Its built-in Planner tool can help you create campaigns, identify gaps in content, and collaborate with your social media team. The Composer tool can also help you preview posts before they go live, so you are assured of their quality before your audience can see them.
Allow for plenty of prep time before posting content
Because social media content calendars are meant to help get your services out there, you might think that they’re pretty easy to create. We would like to caution against thinking this way, especially so you won’t be tempted to cram your calendar!
Trends and important events could come up at the last minute, so it’s always important to create a bit of leeway while planning your calendar. An easy rule to follow is the 2-week lead time rule. For example, if you’re planning content for the first half of December, make sure the calendar is approved by the second half of November. This way, you can still make last minute changes if needed without disturbing most of the calendar or taking too much time to do so.
Follow your calendar to the letter
There are exceptions to this rule of course, but content should always be created and posted on time. Give a two to three-day leeway to your social media team for creating content to be posted on the exact time and date you all agreed on. Building this habit early will help establish a consistent posting schedule for your calendar with barely any mishaps.
Consult with Top Results Consulting today
Social media services or social management online can help make sure your calendar is up to speed and on trend. Book a call with Top Results Consulting, where we help entrepreneurs stay relevant on digital.
We can help your content rank up on hot topics like social media for real estate , tech, start-ups and more once you work with us! Just answer some quick questions on our website and we’ll certainly help you as soon as possible. Take the next step for your business with us.