Real estate agents and investors are familiar with how challenging it is to motivate people to take action. In addition, everyone knows how important it is to have a compelling online presence to support your business and marketing initiatives.
Nowadays, it’s pretty hard to imagine real estate marketing without social media. Knowing your goals and staying organized are two of the most important steps in creating a successful social media plan.
Furthermore, the most important elements that each realtor should identify right away are consistency and relevance. Making a social media content calendar for small businesses is the best way to boost your online presence.
Here are some essential techniques you may follow in order to find inspiration and create a successful content calendar.
Understand each platform
Understanding and mastering each platform is the most challenging task. If you understand clearly which platforms are best for you, which kinds of content perform best, and how to post based on the channel, half the effort is already done.
Your starting points can be Facebook, Instagram, and Twitter; if you’re feeling very creative, you could also include Pinterest.
Schedule your posts according to topic
Scheduling is the second key factor. Plan your content ideas and pick which days and how many posts you want to publish each week.
Consider the scenario where you want to share three posts each week. If so, you can opt to write three posts: one informative post to inform your readers, one promotional post to highlight your company, and one post with real estate advice.
You can share more posts with local news, tips, events, holiday specials, quotes, home viewings, agency success stories, market trends, industry insights, and house viewings if you feel like you need more ideas.
There are many topics you could write about, but in order to be successful, you must know what your potential customers want to read from you and provide those.
Customize your posts
Customizing your articles could be a good place to start if your objectives are to raise brand awareness, come off as a real professional, and engage your audience on a deeper level.
To keep a consistent look for your brand, you can utilize Canva, which has a free and premium edition along with lots of templates to choose from.
You could imagine, as a realtor, that using great visual content (pictures or videos) can have a big impact. This advice applies to your social media posts as well as your website and business. Everything is important!
To establish trust and enhance the entire appearance of your firm, think about making an investment in quality photos and videos.
Use all available data
Utilizing all accessible social media data and analytics is one of your must-do strategies.
You can adjust anything that has no effect on your followers by learning what your audience prefers and what posts don’t perform well. By doing so, you’ll keep enhancing your content calendar and producing posts that are more useful.
Social media management for small businesses may seem daunting. However, there are social media services that you could sign up for which include social media management online.
Consult with Top Results Consulting today
Top Results Consulting offers social media marketing services for small companies looking to enhance their online presence by marketing on social media websites like Facebook, Instagram, Twitter, and LinkedIn. If you aren’t on social media yet, we can help you create your own page, branch out your social media network, and create a content calendar to keep your online presence relevant and engaging.
Our social media marketing and management services are run by a fully-fledged social media team. These creative thinkers can draft up unique graphics and compelling social media copy to keep your social media community alive while still meeting your goals of maximum reach and return on investment.
Let our team handle all the aspects of social media management so that you and your team can focus on the main part of your business. We’ll run all our graphics and copies by you before publishing, but we’ll handle the content creation, scheduling, and responding to your social media community.
Get in touch with us today.
