In today’s digital age, content marketing has flourished, as companies seek to engage and create a rapport with their audiences. Content marketing covers every aspect of the audience’s journey, encouraging them to consume not just a company’s product but also their advocacies.
With this in mind, most entrepreneurs today seek out content marketing services that can help them establish and create more and more content to engage customers. But it’s not just about the volume of content. The right content marketing company will tell you that the most important thing when it comes to content creation is to keep your audience in mind.
And that’s where marketing personas come in.
What is a marketing persona?
A marketing persona is also known as a buyer persona, user persona, customer persona, or audience persona. Simply put, it is a fictional person created to represent your ideal customer.
If you have multiple target audiences, you can create multiple marketing personas to represent them.
Typically, a marketing persona includes:
- A name
- Demographic details, such as age, gender identity, location, and more
- Spending power and patterns
- Pain points
- Interests, goals, and hobbies
- Behavioral traits
A marketing persona can be as simple or as complex as you need it to be. However, a more complex persona allows for better content marketing with a targeted audience. Some businesses even go so far as to create profiles and backstories for their buyer personas, to give them a more authentic feeling.
The goal is to speak and interact with these personas as if they were real customers, to create a feel for the situations both the buyer and this type of consumer would find themselves in, and how best to respond.
Why create a marketing persona?
An integral part of content marketing includes getting to know your target audience in order to create content that appeals to them. By creating a marketing persona, entrepreneurs are given a concrete reminder of the wants and needs of their audience, for targeted content marketing.
Knowing what your audience wants means you know how to communicate with them, how to engage with them and get them to engage with what you have to offer. Persona creation for content marketing allows you to avoid miscommunication and establish a better rapport with your audience.
It also allows you to create better content for them. An insight into your customer allows you to tailor your message and your advertising to better appeal to them. With the mindset that you are speaking to a real person, you can craft a message, be it through a blog post or caption, that feels more personal to the customer.
With an idea of how your marketing persona would respond to particular messages, you will be able to communicate in a way that feels more real to your customers.
Apart from content marketing, persona creation also allows you to address your customer’s priorities better. Even with research and information on your target audience, the danger of marketing to them from a seller’s perspective still exists. A marketing persona is a tangible reminder to always align your focus on the buyer’s journey and their needs and wants.
Ultimately, a marketing persona will lead to better targeted content marketing, a better understanding of your audience, and even better business in the long-run.
How do I create a marketing persona?
If you think persona creation for content marketing is for you and your business, here’s how to get started:
The first step to creating a marketing persona is getting to know your audience through research and data. Using existing customers and buyer profiles, compile data on your audience to build your ideal marketing persona. Remember that list from earlier? This is where that comes in. Age, location, gender identity, backstory, spending habits, favorite color; any tidbit of information that can help you build a realistic customer goes into the creation of your persona.
From there, you determine a customer’s pain points and their goals. Identifying both the problems your customer is facing and the aspirations they want to achieve can depend on what you are planning to market, but it’s always good to know both.
Finally, you can compile all this information into your marketing persona.
But what’s the next step?
Consult with Top Results Consulting today!
Top Results Consulting is a content marketing company that can turn your marketing persona into digital content for your intended audience!
We offer a variety of content marketing services, including search engine optimization, digital content marketing, and even a blogging service for you and your online platform! We even have a special offer for online entrepreneurs focusing on real estate.