For smaller businesses and private professionals, a WordPress site is probably going to be one of the best tools you can use to help you gain a foothold in your industry, especially when it comes to SEO. It’s free, effective, and it allows you to reach thousands of people with minimal effort, which is why it’s the perfect website for real estate agents, small businesses, and people pursuing personal endeavors.
But more than just great photos and fancy graphics, you’ll need to incorporate SEO into your WordPress site in order to maximize the amount of traffic to your site. Website development services often push for SEO because it is crucial to generating more traffic. More traffic equals more qualified leads, and more qualified leads equal more potential clients.
The beauty of SEO is that the basic tenets of it can be picked up by practically anyone, and there are powerful SEO tools available to you online. For WordPress sites, here are some of the best plugins you can use to improve your SEO on the go:
The Best Wordpress Plugins to Improve Your SEO: Google Search Console
One of the great things about Google is that they offer free tools to help website owners get started on curating their own SEO strategies. The Google Search Console is one of these tools and it helps webmasters maintain and monitor their site’s presence in SERPs (search engine results pages), particularly with how they rank.
SEO’s main draw is its ability to point out which keywords your WordPress site is ranking for, as well as the anchor texts, impressions, and average position, among other analytics. But, perhaps, more importantly, it also shows you when Google is unable to crawl and index pages on your website.
For your site to appear on SERPs, it needs to be ‘crawled’ by bots from the Google server. Once a website has been crawled, it is indexed into the Google database. This SEO process, however, can be interrupted by a number of factors like misplaced keywords or spam text, among others.
With the Google Search Console, you’ll be able to find out exactly why your site isn’t being indexed and will include helpful tips to help you fix crawl errors while maintaining SEO-friendliness.
It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.
The Best Wordpress Plugins to Improve Your SEO: HubSpot
Another free WordPress plugin to consider is HubSpot’s free WordPress plugin. HubSpot is arguably one of the best software for inbound marketing and sales, and with their WordPress plugin, they make the analytics of your website’s performance that much easier thanks to their easy-to-read dashboards and data presentations.
The HubSpot WordPress plugin allows you to monitor traffic quality and quantity within your site on a page-by-page basis or as a whole. This allows you to create more targeted SEO strategies that will help you focus your attention on specific areas of your site. It also comes with email marketing, forms, and even a live chat function that helps you grow your website further.
As an added bonus, the plugin also works seamlessly with the rest of HubSpot’s suite of products, particularly its CRM functionalities.
The Best Wordpress Plugins to Improve Your SEO: AHRefs
For SEO professionals, there are two main tools that marketers prefer, one of them is AHRefs. AHRefs is an all-in-one SEO analysis tool that provides one of the most comprehensive looks into a website’s digital presence, monitoring and analyzing hundreds of data points.
These data points allow you to create more accurate and comprehensive keyword research, competitor analysis, and allow you to do SEO audits and monitor keyword rankings, among other functions. But perhaps its most prized function is the backlink analysis. Backlink analysis allows you to see which websites on the internet are linking to your competitors but not you, which allows you to reach out to these sites and have your link sponsored on their platform.
AHRefs is a paid service, and while you might need an SEO expert to unlock the apps complete functionality, it’s definitely something worth investing in.
We Can Help You Get to the Top with SEO!
If all of this sounds overwhelming, don’t worry: we’ve got your back! As one of the most experienced digital marketing companies out there, Top Results Consulting has a wide array of website development services that can help you make sense of the digital world.
We have a host of SEO analysts, digital marketers, and other technical experts that can help you get the right results for your business’ online presence. Contact us today to learn more about how we can help you get to the top!