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Using “White Space” The Right Way For Your Website Design

by | 21 August, 2021 | Website Development

Sometimes, less is more; especially when it comes to website design. What do we mean by this? Well, we mean white space in website design is king. You don’t want a cluttered website, do you? A strategically-designed website has the right balance of content and white space that is easy on the eyes, making your potential customer more inclined to browse through your page.

However, if this is your first time hearing this term, don’t fret; we’ve got you covered here at Top Results Consulting. We’ll tell you all about white space, it’s different types, and how you can use it effectively for your real estate website.

What is White Space?

White space or negative space is the area between the different elements (images, text, icons) on your website. It is one of the most overlooked and underutilized elements that make up a great website layout. Some might even say that white space is the fundamental building block of excellent website design.

White space affords websites a simple, clean, and minimalist look that is the current trend in today’s design aesthetics. It also allows content to be more digestible and accessible to your potential readers.

Some of the advantages of using white space on your website are: increased content legibility, ability to highlight call to actions (CTAs), allows for more interaction, and a cleaner user interface.

Types of White Space

There are two main distinctions of how white space is used. These are macro and micro, and active and passive.

Macro

Macro is the space between the elements of copy, graphics, and images. This is the most common type of white space.

Micro

Micro is the space between smaller elements like letter spacing and line height.

Active

Active white space is intentional, often guiding potential readers down a page and to a conversation point. It is used to create structure and flow of a page.

Passive

Passive white space occurs naturally in elements such as graphics or text.

How To Use White Space Effectively

Here are some ways you can leverage white space effectively for your website:

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Create a wireframe for your white space design

Using a website wireframe will help you nail down your white space design and determine the correct quantity of spacing and padding around each element.
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Guide users’ eyes

Use white space design to help guide your users’ eyes. You can do this by organizing your page’s content into no more than 15 points on the page. Then, set an order of priority for all of those points. Lastly, decide where your macro and micro white space should go.
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Text in white space design

Ensure paragraph column widths and margins aren’t too wide. This means including enough lateral space on both sides of your UI. Doing so helps improve the readability of your paragraphs and makes the text more easy on the eyes.
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Don’t overcook white space design

Remember, less is more-but don’t overdo it to the point it looks empty. The cleaner your website looks, the easier it is on the eyes of your potential user, but know where elements should go. Strategically placing your elements on your website is key to a user-friendly page.

GET THE BEST WEBSITE FOR YOUR BUSINESS THROUGH US

Top Results Consulting provides growth-driven web design and web development for small businesses in the United States. We can design your fully-optimized WordPress website to fit your marketing strategy. This, combined with SEO-optimized content, can guarantee the traffic and leads your website needs to gain higher conversions.

Top Results Consulting’s website development services can prime your website for success by getting visitors from your homepage to checkout as efficiently as possible. We have a tried and tested web development process that results in a website which delivers total client satisfaction. You and your business are in control every step of the way: we take all your preferences and requests into account, and we don’t move forward until you’re fully onboard with what we have for you.

We’ll make sure that, after your process, your business website is one that stands out among your competitors. At Top Results Consulting, cookie-cutter designs don’t fly by us. We’re dedicated to your satisfaction and your business website’s performance, and you’ll see it in the designs we create.

We offer various packages to cater to the different needs of small businesses in the United States. And for the businesses truly ready to dominate their field, we offer fully customized packages designed for your needs. Interested in our website design services? Give us a call at (818) 600-1850.

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