Pro vs Con
Cons of Technology
Online vs mobile
This is the number one reason we hear daily from small businesses all over the country on why they never use any form of technology in their business. I get it, you want to close opportunities and bring revenue in, not be strapped to that laptop all day.
However, with this list of cons, technology brings a massive upside with it. Let’s take a deeper look
Pros of Technology
Consistent marketing output
Better experience for your prospects
These are all great questions. Quick answer, the best platform is the platform you feel comfortable using and actually use it. I see it everyday, small business owners with a marketing and crm platform in their business and yet they have no idea what their login information is. No platform is good, no matter how cool the features are, if you are not using it.
First and foremost the number one element any technology you choose should have is the ability to customize and configure it to the way you want it to work in your business. The platform’s ability to fit into your marketing and sales process and seamlessly function to the way you operate, is crucial. What I have seen consistently is businesses who simply work differently than the way the technology is designed for and they flat out quit using it. To be consistent and leverage technology, it must fit your style.
Second, the technology should handle more than just one specific element of your business. What do I mean by this? While specific platforms like calendly are great for having a calendar booking software, or Mailchimp for sending email marketing. When these platforms only handle one element, you are left trying to figure out how to get all of them to work together without issues. This in itself is a full time job. Trust us, we have had our fair share of headaches trying to get multiple platforms to work together for our clients. The more you can do for your business under one software, the less stress it brings you and your web developers. Therefore the more you will enjoy using it, I promise.
Third and final must have is the ability to have multiple users. Even as a solo entrepreneur, one man band or the lone wolf in your business, there will be a time when your business expands and others will need to access the system. Being able to expand and grow inside a platform as this happens is critical to staying consistent and not changing platforms every time you add someone on. To go a little further, if a platform allows you to add users without additional charges, now we are talking. Personally, we love Hubspot for this exact reason. More users, means more team members working together inside the same system.
There is more to consider when adding technology into your business. These three are the start. If you’re considering adding, changing or simply ready to make technology a key element in your business and would like some advice on how to make it happen, get in touch and let’s see what is most important for your business and find a good fit. At Top Results Consulting, our focus is helping real estate investors like you lose the headache of running a business and enjoy the fun side of being your own boss. Book a complimentary business breakthrough session on our website. Until next time, here’s to your success!