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Content Marketing vs Traditional Advertising: What’s the Difference?

by | 21 December, 2020 | Content Marketing

Content Marketing vs Traditional Advertising
Marketing has always existed in one form or another. In the past, businesses would market to their customers primarily through television, radio, and print media advertisements. Since the advent of the internet, however, this paradigm has shifted, especially in recent years. Consumers have become more particular and smarter, and the curated way that most of them consume advertisements has given them more control.

Content marketing has the same goal as traditional marketing in that it provides product information and reasons to buy to its audience, but it is a subtler method. By drawing potential customers through articles, blogs, emails, videos, and social media posts, it entertains and educates consumers instead of pushing unwanted advertisements at them.

What Is Traditional Advertising?

Traditional advertising is a form of marketing that allows businesses to reach out and push their marketing messages in front of a broad audience, regardless of whether they want to see the information or not. This advertising style is referred to as interruptive marketing, and it can occur in many different forms like billboards or ads on radio, television, or magazines.

What Is Content Marketing?

Content marketing has the same purpose as traditional marketing, but it is a permissive marketing approach. Creating advertisements in the form of valuable content that entertains and educates customers draws them in rather than bombarding them with messages that don’t interest them. Content marketing offers value to customers and makes them more loyal to the companies they follow.

How to Differentiate

There are two main differences between content marketing and traditional advertising. The first of which is the permissibility of the medium. Content marketing allows consumers to seek out the content that interests them whenever they want, which permits marketers to reach out to them.

Traditional advertising, on the other hand, interrupts customers when they are doing something else. It is distracting when commercials pop up while watching television or browsing online, and that interruption can create indifference or, worse, dislike towards the advertiser.

The second difference is the offer of something valuable to consumers via content marketing. Consumers find and view the content provided because they want to do so, creating loyalty that traditional advertising cannot. Traditional advertisements aim for as broad an audience as possible, and it generally only provides information on the product or service itself, without creating any real value to the consumer.

Content Marketing and Traditional Advertising What's the Difference

Adaptability Is Key

Perhaps the greatest strength of content marketing is the flexibility it allows for businesses. By having the ability to view the results of content marketing strategies and seeing what works and what doesn’t, companies can refine their approach on the fly to ensure the best results.

Understanding this subtle art takes time and practice, and we can help with a free online masterclass. We give our attendees the knowledge needed to refine their current website and user experience, establish tangible KPIs, and create a plan to generate more leads through impactful content.

We will also teach you how to develop goals based on your website, and give you the information and tools you need to grow a website that will scale correctly with your business. Your website should be a marketing tool, not just an online brochure. Let us teach you how to make it the lead generation asset your company deserves.

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