What is content marketing? Basically, it is attracting, engaging and retaining an audience of customers by means of creating and publishing marketing materials such as articles, podcasts, and social media content. It is one of the most valuable strategies for increasing traffic to your site, earning more qualified leads, and boosting conversions.
During the pandemic, there has been dramatic changes in content marketing trends because of consumers’ behavior and informational needs. With more people flocking online, according to Search Engine Journal, in 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.
As such, for an effective content marketing strategy, it is important to keep up to date with the latest trends.
Here are some content marketing tips and trends for 2022.
Repurpose content
One of the most common content marketing trends is repurposing content. This lets you re-use content on different channels and support other marketing efforts.
However, do note that this is not just mere copying and pasting. Make sure to tailor your content depending on the channel. For example, you may create a video of a blog post on your website for distribution on your social media channels, since video is much easily consumed on them.
Make sure content is search engine optimized
This may seem like a no-brainer as you may have seen this in previous trend lists. That is because it holds true year after year–if you don’t optimize for search engines, you won’t drive traffic to your business.
You can start by ensuring that you follow Google’s guidelines. Next, be aware of the different opportunities you have to appear on top of search rankings. Featured snippets, video carousels, image results, Top Stories, and more all present opportunities to be seen.
Some additional tips:
- Integrate relevant keywords to your site
- Refresh older content and optimize for new ranking opportunities
- Analyze the SERPs where you want to appear and optimize accordingly
Tailor content to your ideal customer
While it is a given that you should tailor your content for search engine optimization, you should also make your content palatable to your target audience or ideal customer. Speak to your target market by using their language, addressing their pain points, and addressing their needs. This increases your chances of earning their business. You may also avail of blogging services to help you out with this.
Add other content formats
This approach involves adding or doubling up on your existing content. For example, if you have a blog post, you may add videos, infographics, or custom graphics to beef up your content. This keeps your viewer engaged in the content because of the unique experience and helps you rank better in search.
Track performance
Although it is helpful to use a web analytics tool such as Google analytics, it is also important to look further into which specific content performs best. Use this data to inform your strategy for lead generation or creating content topics.
This can help show the impact of your content marketing strategy, especially to company leaders.
These are just some trends to keep an eye out for. There are definitely more out there that are better suited to your brand’s needs. Need more help in terms of your content marketing strategy? It might be wise to avail of the services of a content marketing company.
Consult with Top Results Consulting today!
We all know the importance of content in a website. These days, a good marketing strategy tells a story that engages users and convinces them why they need your products. This is where our content marketing services for your website come in.
Content marketing is what creates the foundation of your brand and how your audience sees your presence.
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We write convincing and engaging pieces of content designed to get your audience thinking in every stage of their buyer’s journey while also optimizing your SEO. So, whether you’re writing informative content, creating content for lead generation, or sending out emails in the hopes of drawing customers, our forms of content are purpose-driven, unique, and tailored to your needs.
