If you are looking for the best way to increase your leads, social media should be your priority. Social media is a great way to get in touch with your audience, engage them in a conversation, and boost brand awareness. It’s easier to generate leads when you’re active on social platforms and interact with people. Gathering leads on social media helps your brand build recognition and will want to make prospects patronize your business.
However, more than 50% of businesses say that generating traffic and leads to their site is one of their biggest marketing challenges. Lead generation doesn’t need to be difficult, but it is important to understand how to use social media to achieve that goal. Doing so will put you ahead of your competitors and help you grow your business.
For this reason, we have come up with this article to discuss the 4 powerful ways to generate leads on social media. Let’s proceed.
1. Run a Giveaway
Running a contest or giveaway is a great way to both engage and entertain your social media audience. Social media has more than 3 billion users worldwide. Thus, you don’t need to worry about having enough contest participants. This is a great way to both engage and entertain your audience while generating leads simultaneously. People love winning. So, if they see that there is an opportunity to win something from your page, they will want to be engaged.
Collecting leads through giveaways works because it is a great incentive to encourage action. You can ask users to submit personal information like phone numbers, email addresses so that you can move them through the sales funnel. You can also require them to tag others in their post or follow your account to increase your social media conversions and engagement.
As long as you know what your goals are with your campaign, you can track your progress to ensure you are getting closer to reaching them. However, before creating your contest, set actionable goals you can measure. That way, your next giveaway will produce even better lead generation results than the last.
2. Host a Live Event or a live streamLive streaming has taken social media by storm. Before, there was no way for businesses to interact with a global audience in real-time. But live video has made it possible for brands to engage with customers, receive feedback, and generate leads. Live videos are very effective in lead generation because you can use them to show your viewers the next thing to do, which is to subscribe, like, or follow. It is also a good platform for personal interaction with your users. With this, they can get to learn about your brand and what you represent.
3. Create a Facebook GroupIt is worthy to note that you can generate leads through any social platform as long as your target audience is there. Facebook Groups make it easy for users with common interests to share and bond over their experiences. More than 1.4 billion people use Facebook Groups. This gives your brand plenty of room for lead generation. On top of that, many of these groups are private and provide limited access, making them a form of gated content.
4. Offer Limited-Access Content
It is another thing you can do for more social media lead generation. When you include gated content, your users will more likely take action on the product. They want to see what else you have to offer that others may not have access to. This curiosity is what makes gated content so effective.
There are several examples of gated content. They include eBooks, webinars, and templates. All you are required to do is to publish social media posts that will help you promote your content effectively. With all these in place, you can get high-quality leads that will likely sell in the future.
If you are a business owner struggling to generate high-quality leads, we suggest improving your strategy by applying any of the tips given above. With social media, you can build trust, provide value, and respond quickly to your users.
You can also reach out to us at Top Results Consulting if you need professional advice on how to convert prospects to the audience, and into long-term customers of your brand. We are ready to help!