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Using Social Media Marketing is Useful for Real Estate Agents! Here’s Why

by | 18 March, 2022 | Social Media Marketing

The way businesses are marketed right now varies immensely from how it was done in the past. For instance, you might be used to cold calling clients to market your listings. Or maybe you had to pay for ads in newspapers, magazines, and TV. But those aren’t the only effective ways to market your real estate business.

Today, the real estate industry benefits greatly from social media. This is because real estate agents who know how to use social media to their advantage get more leads, close more deals, and make more money. In fact, The National Association of Realtors has found out that social media has become integral scoring clients and closing deals across the industry.

If you’re interested in finding out how social media marketing is useful for real estate agents, keep on reading, because we’ll tell you all the basics to help get you started.

Why Do Real Estate Businesses Need To Be on Social Media?

Social media has gradually become the best platform for realtors and real estate businesses to connect with potential buyers and grow their business online. Some of the key benefits of using social media for real estate are:

  • Cost-Effective Reach
  • Targeted Advertising
  • Brand Reinforcement
  • Customer Relationship Management (CRM)
  • Instant Engagement

What Platforms Should Real Estate Companies Use?

When it comes to social media platforms, Facebook, LinkedIn, and Instagram come at the top for realtors. This is because these sites allow for images to be posted for all of your contacts to see. And when you have a broad network online, it will be a breeze to get word out about your available listings. Besides, all of these platforms also have their business platform counterparts, where you can set your posts to reach a wider range of targeted audiences.

Sample Social Media Strategies for Real Estate Companies

Still can’t get a clear picture of how social media can help your real estate business? Well, proceed as you would with your usual marketing strategy. Do your research and build a persona for your target market. Once you’ve done that, think to yourself, how exactly will you make this person buy your listing?

Create high-quality content that will engage your audience and appeal to their wants and needs. Since Facebook, Instagram, and LinkedIn are all visual social media platforms, it shouldn’t be too hard to get your creative photos out there. Make sure to include photos of your listings and include all the pertinent information about the property in the post. Make it snappy and concise as your main opponent in social media platforms is your audience’s short attention span.

Then, you do it all over again. Remember to analyze, optimize, and make sure you tweak your content on social media based on how your initial posts have done. It wouldn’t hurt to also check your competitor’s social media accounts to see how your own is faring.

However, if you’d rather not manage your own social media accounts and would rather leave this to the professionals, then you’re on the right page. Here at Top Results Consulting, we’d be happy to help with social media management for your real estate business.


Top Results Consulting is a company that provides social media services for small companies looking to enhance their online presence by marketing on social media websites like Facebook, Instagram, Twitter, and LinkedIn. If you aren’t on social media yet, we can help you create your own page, branch out your social media network, and create a content calendar to keep your online presence relevant and engaging.

Our social media marketing and management services are run by our expert social media team. These creative thinkers can come up with unique graphics and compelling social media copy to keep your social media community alive while still meeting your goals of maximum reach and return on investment. If you’re a real estate company looking for social media services for your business, look no further. We’re here to help.

Top Results Consulting has a tried and tested process working with many businesses over the last few years. We make sure we fully understand your business and what you expect from our social media management services to ensure we deliver the best results. Together, we can help build up your engagement and expand your social media community to reach more potential clients. Interested in our social media services? Give us a call at (818) 600-1850.

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