Promoting and marketing your real estate business online can take the form of many things: from doing content marketing on social media to running search engine ads to help you get discovered. However your online marketing plan looks like, it’s high time to consider Google My Business (GMB).
GMB is a free internet-based service designed to help promote local businesses online. It’s a tool which enables business owners to manage how they appear across Google and make their business stand out.
The benefits of using GMB for real estate business marketing are countless and Top Results Consulting has gathered five of the most relevant benefits for you and your company.
GMB lets you appear in Maps and Google Local Pack listings
Whenever you’re looking for a place to eat, chances are your first instinct is to look up something like “restaurants near me.” maybe even searching on Google Maps so you can see how far away you might be. If you’ve ever discovered a new restaurant, store, or business on Google Maps, that’s because those businesses use Google My Business. GMB gives you one more way to get discovered by potential customers.
Aside from appearing on Google Maps, another benefit of using GMB for real estate is that you will also show up on Google Local Pack Listings. This is the list of business names that appear right on top of the page when you search for places on Google.
It’s highly visible
Google Local Pack takes up a lot of space both on Google’s main search page and on Google Maps. Appearing here means giving yourself a higher chance of getting discovered by those looking for an establishment like yours. More importantly, it enables users to see the info they need at a glance—where it’s located on the map, the business’ contact number, store hours, and even an establishment’s star rating.
The biggest determining factor of Google Local Pack rankings is GMB. Verifying, updating, and optimizing your online information through GMB therefore helps you get noticed.
It lets people leave reviews of your business
Although the internet has given us many new ways to market our businesses, a lot of consumers still rely on social proof to tell if a product or service is any good and no amount of content marketing can replace this. This is where GMB comes in as it lets your customers and previous clients act as your brand ambassadors.
This not only provides you with reviews to help convince potential customers to support your business, but it also gives you useful qualitative data about what you’re doing right and how else you can improve.
While no one ever likes receiving a negative review, it’s precisely this feedback that informs you on how you should grow and evolve.
Gives you insights and helpful information
In addition to qualitative data from reviews, GMB also has powerful features that provide insights on important areas to help you create strategies and make better decisions. Through GMB you can see the number of views on your profile, the search queries people use to find you, the kind of engagement your audience has with your content, a summary profile of your audience, and how many clicks you get on your website link.
All of this information is vital to understanding your target market and how they behave online so that you can craft better approaches to cater to their needs.
It’s free and easy to use
Lastly, one of the biggest benefits is that GMB is free and easy to use. You don’t need to pay a high price to apply for these services to further increase your online presence. While you can always hire a GMB consultant for real estate to maximize your returns, starting your GMB profile is free and there are a bunch of free resources online that can teach you how to maximize Google My Business.
Optimize & maximize your online presence with Top Results Consulting
Using GMB for your real estate business is just one of the many free ways to promote your business online. Take advantage of everything you can do online with the help of Top Results Consulting. We are inbound marketing experts that provide top tier content marketing services to help you reach your target audience better, improve performance, and grow your business.
See how you can improve and expand your online presence today! Visit topresultsconsulting.com to learn more and get in touch so we can help your real estate business.