In creating a website, getting it up and running is only the beginning. As Google is getting smarter and more powerful, you also have to consider Search Engine Optimization to increase traffic on your site.
What is Search Engine Optimization?
According to PCmag.com, Search Engine Optimization or SEO is a term for the processes that webmasters use to boost their sites’ chances of ranking well in search engines like Google and Bing.
In simpler terms, this increases traffic to your website so it can be seen on the first page of the SERP or Search Engine Results Page.
This can seem daunting at first, but we are here to help! Here are some tips from SEO experts on how to get your website indexed by Google regularly.
Tip #1: Design your website well
First off, if your website is large and media-heavy, you might want to consider a sitemap. It is a file that provides info for search engines to quickly crawl and index site pages and media.
Next, make sure that your website makes it easier for users to browse through your content. Show what you consider important. This can be in the form of highlighting most viewed products or linking to your latest blog. Not only will this help your viewers but search engines as well.
With most users being on mobile nowadays, it is also important that pages should be optimized to display mobile-friendly copies on the mobile index. In addition to this, make sure that your website loads fast on both mobile and web versions.
Tools to check out: Google Sitemap Generator, Google PageSpeed Insights, Google Test My Site
Tip #2: Streamline your content
Search engines like Google aim to point people to sites that have the most authoritative and accurate results. As such, determine the topics that you want to be known for and make sure they reflect on your website. Be specific about what you want to be an expert in.
Remember that content is king. Once you already have the specific topics you want to be known for, develop a comprehensive content strategy and use this as your basis for quality content. This, along with internal backlinks and semantic code that search engines understand can contribute to your local search engine optimization success.
Tools to check out: SEMRush, Yoast SEO, Rank Math, SEOReviewTools.com
Tip #3: Keyword Research
Now that you have determined the specific topics that you want to focus on, keyword research is vital. Keywords are the main words that lead people to your site, you should optimize these to match people’s searches.
To properly use keywords, summarize your website’s various elements (articles, images, videos, or podcasts) in SEO friendly terms. Make sure to use them in your site’s URL, header tags, meta descriptions, and alt attributes. You can do this by accessing your website’s backend and place the terms in the keyword field (for website builders) or edit code (if you have a website hosting services’ backend).
Tools to check out: Google Keyword Planner
These are just some tips to get you started. But if it is still a bit daunting for you, you might want to consider local search engine optimization services from an SEO consultant.
