Some things just obviously go together, just like football and pitch. In the same way, sales and marketing go together. In fact, sales and marketing is the jelly and peanut butter of your company. However, the two terms are more critical than you think.
Simply put the alignment between sales and marketing has always been about focusing on the customer, and today, the customer’s buying behavior has changed significantly. Fortunately, the better you can align your sales and marketing teams, the more likely your business will delight a prospect. In fact, businesses with closely aligned sales and marketing teams are 7% more likely to exceed their revenue targets.
However, in this article, we are going to explore why sales and marketing matter to a company and, equally importantly, why they matter together. Let’s proceed.
Definition of Sales and Marketing
Marketing is a process of getting people interested in your company’s product or services. Sales, on the other hand, can be defined as any activity involved in selling the product or services to the consumers. Therefore, one cannot exist without the other.
You cannot sell without if you haven’t initially ignited interest in the consumer through marketing. In the same way, you cannot be a marketer if you don’t have a team to sell the product after you’ve captured the attention of the consumers.
Sales and Marketing Strategy
If you want to truly delight your customers, it is vital that you reduce friction by devising a strategy to align your marketing and sales teams. For example, you can ask your marketing team and your sales team to work together and create a buyer persona, or document the buyer’s journey.
Although it might seem like the two teams have different measurements of success, their goal should be aligned. They must be customer-centric in anything they do, even at the expense of their individual processes. Sales and marketing team alignment can help your company become 70% better at closing deals, and can help generate around 210% more revenue from marketing.