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Your Website’s Content Directly Affects Your Sales Funnel: Here’s How

by | 10 December, 2021 | Content Marketing

If you’ve noticed quite a number of businesses transitioning to online platforms and establishing their presence online, they aren’t isolated cases. This is all part of the huge movement to where businesses are starting to see the benefits of having an online presence and using the internet as leverage to boost their sales. And one surefire way to do that is through content marketing.

What is content marketing, and how does your website’s content contribute to your sales and overall marketing strategy?

What is Content Marketing?

Content marketing is a strategic marketing approach involving content. It is typically focused on creating and distributing value-adding content to help potential customers address their problems while at the same time promoting the brand. Its ultimate goal is to drive profitable customer action.

How does content marketing play into your sales funnel? Content marketing actually helps potential customers move along the sales funnel. The funnel usually starts with awareness that your business exists, then gradually narrows down as those who are not actually interested in becoming a customer abandon the process, and those who are take the steps to learn more. Content marketing helps provide these interested customers with the information they need to finally make a move and engage with your brand.

You probably already know what a sales funnel is, but to refresh your memory, it should have four distinct parts: awareness, interest, desire, and action. These parts become more specific as the potential customer moves along the sales funnel, eventually propelling them to action.

How Does Your Website’s Content Affect Your Sales Funnel?

The advantage of having a strategic content marketing strategy is actually raking in all the leads without spending as much, if, say, you were investing in paid ads or PPC. By making sure your website’s content is tailor-made to match your brand, business, and services, you’re actually helping your potential customers make a purchasing decision.

In the long run, content marketing and organic content are definitely more cost-efficient than simply relying on paid ads or PPC to drive customers to your website. Look at it this way; customers will actually be more willing to engage with your content than they would at pesky ads popping up when they’re browsing through social media.

Besides, content is actually a clever way of helping the customers address their problems and needs while marketing your product all at the same time–at half the cost of paid ads. Research also shows that inbound leads generated by content are generally more cost-efficient than outbound leads driven by other means. If you’re a business looking to solidify your online presence, you should definitely consider leveling up your website’s content.

Are you a real estate company looking for reliable content marketing services for real estate? Do you want to work with one of the most trusted content marketing companies in the USA? If you said yes to any of those questions, you’re in luck! Because Top Results Consulting is just the kind of agency you’re looking for. We are a content marketing agency specializing in a wide range of digital marketing services, and we can help you reach your content marketing goals!


Top Results Consulting is a content marketing company fully equipped with a persuasive team of writers and the latest writing, editing, and proofreading tools to publish online content catered to your target audience. We can provide various types of content to meet your marketing strategy’s needs, including a wide variety of content marketing services, such as blog posts, service page content creation, marketing content, and press releases.

We write convincing and engaging pieces of content designed to get your audience thinking in every stage of their buyer’s journey while also optimizing your SEO. So, whether you’re writing informative content, creating content for lead generation, or sending out emails in the hopes of drawing old customers back, our forms of content are purpose-driven, unique, and tailored to your needs.

Top Results Consulting has a tried and tested process working with many businesses over the last few years. We make sure we fully understand your business and what you expect from our content marketing services to ensure we deliver the best results. Together, we can write compelling content that can convert website visitors into paying customers. Interested in our content marketing services? Give us a call at (818) 600-1850.

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