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10 Key Steps to Building a Great Small Business Website

by | 24 May, 2021 | Website Development

No matter the kind of business you do, having a good website is beneficial for your overall success. Also, you should learn how to use your website to promote your brand, generate leads, and close deals. This is why it is advisable to work with a top-rated company to attain success. However, at Top Results Consulting, we know what it means to have a good website that can bring in quality customers. With our business growth and strategy plans, you will have an experienced resource in your corner to help you get to the next level.

To make life easier, we have come up with this article to enlighten you on the 10 key steps to building a small business website. Let’s explore more.

Steps to Building a Great Business Website

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Obtain a good domain name

The domain name is also defined as the website address, and this is the main entry point to your website. It is important that it makes a good impression for usability purposes and search engine optimization (SEO). Below are some tips for coming up with an optimal domain name:
  • Keep it as short as possible.
  • Ensure it is memorable.
  • Use the appropriate domain extension.
  • Avoid using hyphens.
  • Search the domain name before buying
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Purchase from a good web hosting provider

A website hosting provider is a company that offers the technology and services necessary for a website to be viewed on the internet. You are expected to connect your domain name to your hosting provider so that when users visit your website address, they are shown your website that you store on your hosting account. Good hosting services usually cost between $2 and $100 per month. However, it solely depends on the kind of work and technology you may be using.
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Provide a clear business description when building your website

As a small business owner, it is beneficial to let people know who you are and what you do right away. This is to ensure that they don’t feel confused when they visit your website. Make sure your main homepage banner and subsequent banners are visual representations of your services. You should also have an introductory text blurb near the top of the page that describes who you are and what you do.
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Work with the best content management system

A content management system is software that helps you create and manage digital content successfully. The good thing about this is that you can successfully design and manage your digital content without breaking the bank. There are several systems used to create your desired results. These systems include WordPress, Drupal, or Joomla. Each of them has its unique function designed to give you the best result.
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If you are selling goods or services, choose a good eCommerce platform

If you plan on selling goods and/or services through your website, you will need the right technology to do so. There are several popular platforms in the marketplace today. They include WooCommerce, Shopify, and GoDaddy Online Store. They work well to give you the best results.
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Ensure your user interface is top-notch

The first impression always matters. So, you must ensure that your website leaves a positive impression that drives results. You can do this by incorporating beautiful graphics, ensuring that your pictures are compressed and designed to catch the attention of your target audience.
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Optimize your website for SEO

SEO is one area you must pay serious attention to. It can make or mar your online visibility. SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine users. When you upload content on your website, it competes with websites that have similar content. The better your website design and content is, the higher your site will show up on search engine result pages.
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Post only quality content

Both content quantity and quality are important to search engines, so it’s important that you create a plan to publish quality articles on your site and on external sites that link to your site. If you want to rank highly in search engine results and encourage people to return to your site again and again, you will have to update your website with new and relevant content as frequently as possible.

Furthermore, another great form of content to post on your website is testimonials. Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content on your site that makes your small business more attractive.

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Install Webmaster tools

A webmaster helps you analyze traffic and monitor your overall site performance to ensure that you are getting the best result. These webmasters can be Google Analytics or Bing Webmaster tools. With this, you can monitor the number of visitors to your website, number of views, Bounce rate, Average time spent, etc.
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ave a maintenance plan in place

A website shouldn’t be created and then allowed to grow stale. If you want to have a successful website that ranks well in search engines and doesn’t get hacked, you need to make sure it is properly maintained.

Wrapping Up

Although creating an effective website is vital for your business. The processes involved could be challenging. However, if you follow the steps we highlighted in this article, your small business will have an excellent chance at succeeding in the online marketplace.

For the best outcome, work with us at Top Results Consulting. We will advise you on how to convert visitors into leads through growth-driven web design and how the design approach will help you build a peak-performing website to deliver user value and drive business growth.

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