No matter the kind of business you do, having a good website is beneficial for your overall success. Also, you should learn how to use your website to promote your brand, generate leads, and close deals. This is why it is advisable to work with a top-rated company to attain success. However, at Top Results Consulting, we know what it means to have a good website that can bring in quality customers. With our business growth and strategy plans, you will have an experienced resource in your corner to help you get to the next level.
To make life easier, we have come up with this article to enlighten you on the 10 key steps to building a small business website. Let’s explore more.
Steps to Building a Great Business Website
Obtain a good domain name
- Keep it as short as possible.
- Ensure it is memorable.
- Use the appropriate domain extension.
- Avoid using hyphens.
- Search the domain name before buying
Purchase from a good web hosting provider
Provide a clear business description when building your website
Work with the best content management system
If you are selling goods or services, choose a good eCommerce platform
Ensure your user interface is top-notch
Optimize your website for SEO
Post only quality content
Both content quantity and quality are important to search engines, so it’s important that you create a plan to publish quality articles on your site and on external sites that link to your site. If you want to rank highly in search engine results and encourage people to return to your site again and again, you will have to update your website with new and relevant content as frequently as possible.
Furthermore, another great form of content to post on your website is testimonials. Asking for testimonials from your customers and then publishing them on your website is a great way to post fresh, high-quality content on your site that makes your small business more attractive.
Install Webmaster tools
ave a maintenance plan in place
Although creating an effective website is vital for your business. The processes involved could be challenging. However, if you follow the steps we highlighted in this article, your small business will have an excellent chance at succeeding in the online marketplace.
For the best outcome, work with us at Top Results Consulting. We will advise you on how to convert visitors into leads through growth-driven web design and how the design approach will help you build a peak-performing website to deliver user value and drive business growth.