People think that getting a website on the internet is gonna bring leads and that is no the way it works.

You need to start building something that makes sense for you when it comes to marketing. Big companies have marketing departments that most small to medium companies cannot afford, so you need to start working with the tools that you currently have on your hand and scale up over time, this is what Data Driven design is all about.

The sales process changes everyday because of the advances in technology, and you need to know the importance of adapting to the new methods in order to improve your sales experience and enhance your company.

We need to start looking to consider outsourcing when we need help, and also it is important that the persons you are considering hiring have the same vision as you have. They are not fully employed but they are full team members. It is important to have qualified...

The job of marketing is to build relationships. Now that we are returning to live events, some people may think that marketing may change, but actually we need to keep building a relationship with clients and use all our available resources to improve our marketing presence.

As we know, Google makes multiple updates over time. Some updates are like this one, but now the algorithm is being enhanced. Things are going to start changing to improve users’ experience.

In order to be taken into consideration by Google, you need to know where you want to rank, what does your business do? You need to start from there so you have a well-structured strategy to implement SEO into your website.

When you write your blog post use an outline to make sure that your blog has continuity and a good structure. If you make an outline you will have a better idea and your message will be more clear for the audience. Think of this like you are writing a story, be as clear as you can!

First of all, the first thing you need to do is outline your content. In the old days, you simply needed to sprinkle keywords around your content and you were good to go. Nowadays, the Google algorithm know whether your content is well structured and this creates a huge impact to your website.

We have already talked about the importance of having an optimized website with keywords, location pages, and branded images and how it can improve your trustworthiness and authority in the web, but now we will take one step further with outside assets that will also help your website.

In my time as a Top Results Consulting (TRC) team member, I have often heard clients ask questions as “what else can I do to increase traffic on my website if I am already doing everything I am supposed to do on Google?” Well, the answer does not seem pretty obvious at the beginning, but I will break it down for you.

Local online presence for small and medium sized businesses is extremely important. It should be at the front of your priorities in your 2021 marketing list. Our approach at Top Results Consulting (TRC) is to provide online presence, but in a smart way compared to...

In this episode of WebBuzz, Roger and Shawn talk about a topic oriented towards the Customer Service team in your business: Customer Engagement.

Freelance is a popular way of working in this current era of the gig economy. It provides a lot of opportunities for small and medium sized businesses to grow. Furthermore, it helps individuals have different streams of income. Everyone wins right? Well, yes and no,...

Traditional marketing, appealing to the masses, has been the strategy of many businesses for the past years. However, this approach dilutes your efforts when you are a small or medium sized business. Our TRC team realized this early on in the stages of the agency’s...

Marketing in the digital world is always changing. A new resource that prospect clients have adopted is video. According to HubSpot, 86% of businesses in 2020 said that video is a marketing tool they use. 2020 changed the landscape of marketing in different ways, it...

Creating a digital presence can be overwhelming for a business owner who is barely starting to develop their business marketing strategy. In this podcast, Roger and Shawn talk about how your marketing strategy should look like to create an efficient lead generation....

Online presence can be a huge success if you leverage all the modern day tools provided for analytics. Nowadays, business owners can take advantage of data to understand what the prospective customers are looking for on their website. If the business owner does not...